Audience Growth & Email Performance Lead

If you’re someone who lives at the intersection of data, performance marketing, and storytelling and you know how to turn audiences into action this role is for you. At IAB, we’re not just running campaigns, we’re driving the audience engine behind some of the most influential events in digital media . We’re looking for a performance-first marketer who knows how to optimize, test, and scale someone who sees email not just as a channel, but as a revenue driver . What You’ll Be Doing You’ll own how we acquire, engage, and convert audiences across our entire event portfolio: Leading performance marketing strategies that drive event registration and revenue Owning email marketing end-to-end, segmentation, personalization, automation, testing, and deliverability Optimizing the full funnel —from awareness to conversion Working across channels (email, web, paid, CRM) to maximize performance Using data to continuously refine, improve, and scale campaigns You’ll play a critical role in powering flagship industry moments like ALM, NewFronts, PlayFronts, and more . Sample of Daily Responsibilities Develop and execute digital and content marketing strategy for event products Own and optimize email marketing strategy, including campaign planning, segmentation, personalization, and lifecycle automation Build, test, and optimize campaigns, including subject lines, creative, CTAs, and send strategies Test new digital channels and strategies to support marketing plans Project manage marketing deliverables with cross-functional teams and external partners Manage marketing budgets, track campaign results, and suggest improvements Prioritize audience development through segmentation, personas, and voice for digital targeting Evaluate funnel and channel performance and optimize conversion across email, landing pages, and registration flows. Analyze, develop, and present attendance updates to leadership Who This Role Is For This is for someone who: Thinks in funnels, performance, and conversion Knows how to turn data into action Is fluent in email marketing, segmentation, and lifecycle strategy Loves testing— subject lines, creatives, timing, channels Can operate both strategically and in execution Is energized by owning outcomes, not just tasks You’re not just running campaigns, you’re driving results . What Makes You Stand Out Strong background in performance marketing and demand generation , with the ability to analyze, optimize, and scale campaigns Deep experience with email platforms + CRM integrations and marketing tools such as HubSpot, Salesforce, Google Analytics, and social media platforms Proven ability to analyze, optimize, and scale campaigns Comfortable working cross-functionally and managing multiple priorities, and translating data into clear, actionable insights Strong communicator who can translate data into insights Ability to create and adapt marketing assets using tools like Canva, with working knowledge of WordPress and/or HTML/CSS We team up. Work with some of the most innovative people in the industry We are purposeful. Strategic, thoughtful, and intentional in how we operate Everybody sweeps. No task is too small—we get it done We lead the future. We shape what’s next in digital advertising We encourage curiosity. Learn, test, and push boundaries We embrace all voices. Collaboration drives better outcomes We stay hungry. “Good enough” is never enough The Opportunity If you want to: Own a high-impact performance channel Drive real revenue through marketing Be part of shaping the future of digital media About IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 650 leading media companies, brands, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City. #J-18808-Ljbffr