Senior Director of Marketing Operations

• This is a marketing operations and technology infrastructure role. You will own the systems, data, and processes that power Fireblocks’ global go-to-market engine.
• If you are energized by building martech ecosystems, governing pipeline data, and translating marketing performance into executive-level insight, this role is for you
• We are looking for an experienced marketing operations leader to architect and scale our marketing technology stack, drive pipeline measurement from MQL through closed-won, and build the operational infrastructure that enables Fireblocks’ global marketing and sales teams to perform at their best
• You will report to the VP Sales Ops and work closely with Sales, Revenue Operations, Finance, and Analytics to ensure our marketing engine runs with precision, visibility, and scale
• Own, govern, and continuously improve the global marketing technology stack, including evaluation, selection, implementation, and optimization of all platforms (Marketo, Salesforce, 6sense, attribution tools, BI platforms, and others)
• Define and enforce data governance standards, system integrations, and operational processes across all marketing platforms
• Lead platform migrations, integrations, and enhancements in partnership with IT, Sales Ops, and Engineering
• Own pipeline measurement and reporting from MQL through closed-won, delivering full-funnel visibility to marketing and sales leadership
• Partner with the data and analytics team to build and maintain attribution models, forecasting frameworks, and executive dashboards (CAC, LTV, pipeline velocity, channel contribution, ROI)
• Define and refine funnel definitions, lead scoring models, and lead routing logic in close partnership with Sales and Revenue Operations
• Regularly inform stakeholders across marketing, sales, and finance with actionable insights that drive data-driven marketing investment decisions
• Design, document, and enforce global operational processes across campaign execution, lead management, and performance reporting
• Ensure data accuracy, integrity, and completeness across all marketing systems
• Own the marketing operations budget, including vendor management and resource allocation
• Build, lead, and develop a high-performing global marketing operations team
• Foster a culture of operational excellence, accountability, and continuous improvement

Benefits

• Flexible vacation policy

• Demonstrated experience architecting and governing a marketing technology stack at scale
• Deep hands-on expertise with enterprise martech platforms: Marketo, Salesforce, HubSpot, or equivalent marketing automation and CRM systems
• Strong command of BI and reporting tools (Tableau, Domo, Looker, or equivalent)
• Entrepreneurial mindset with high urgency and comfort operating in a fast-moving environment
• Excellent communicator who can translate complex data into clear, actionable recommendations for cross-functional partners and executive leadership
• Proven experience owning pipeline measurement and reporting from MQL through closed-won, including multi-touch attribution modeling and funnel analytics
• 8+ years of experience in B2B SaaS marketing operations, with at least 3 years supporting a company with $100M+ ARR
• 3+ years of people management experience leading a marketing operations function
• Experience supporting a marketing organization through hypergrowth or post-acquisition integration
• Experience with ABM platforms (6sense, Demandbase) and intent data tools
• Familiarity with digital assets, crypto, stablecoin infrastructure, or fintech B2B marketing
• Background in AI-powered marketing automation and agentic workflows
• You have a track record of challenging existing marketing operations orthodoxy and introducing new operating models
• You are as comfortable presenting pipeline performance to the CMO as you are configuring lead routing logic in Marketo
• You think in systems: martech architecture, pipeline mechanics, data governance, and attribution are all connected in your mind
• You build infrastructure that scales, not quick fixes
• You have led a team and know how to develop talent while maintaining operational excellence
• You have operated in a regulated or complex B2B environment and understand the rigor that requires