Regional Sales Director, Northeast

**THIS IS NOT A ROLE WITH FORCEBRANDS** Regional Sales Director — Northeast A rapidly growing national beer and RTD brand is seeking a Regional Sales Director to lead its Northeast business across approximately 14 states This leader will own regional strategy, distributor performance, team development and market execution while driving revenue, volume, distribution and velocity. Responsibilities Develop and execute the Northeast regional sales strategy Lead, coach and develop four direct reports Build relationships with distributor principals, senior leadership and field sales teams Increase distributor share of mind and hold wholesaler partners accountable to business objectives Lead annual business planning, forecasting and distributor performance reviews Identify growth opportunities across chain, grocery, convenience, liquor, independent and on-premise channels Analyze depletions, distribution, velocity, inventory, pricing and competitive activity Create corrective action plans for underperforming markets and distributors Conduct regular market visits, account visits and field ride-withs Partner cross-functionally with Marketing, Trade Marketing, Finance, Operations and Supply Chain Candidate Profile 10+ years of beer, malt beverage or RTD sales experience 3–5+ years of people-management experience Experience managing a complex multi-state region Strong relationships with Northeast beer distributors and wholesaler leadership Experience working with AB-aligned distributor houses strongly preferred Proven success driving revenue, volume, distribution and execution Strong analytical, forecasting and business-planning capabilities Competitive, resilient and comfortable operating in a fast-moving entrepreneurial environment Willingness to balance strategic leadership with hands-on market execution Additional Details Northeast location required New York or a surrounding market preferred Up to 40% travel $150K–$170K base salary plus bonus