Marketing & Creative Specialist

Honest Abe Roofing Corporate

Terre Haute, IN

Job Description

Benefits

Competitive salary
Health insurance
Dental insurance
Vision insurance
Paid time off
Employee discounts
Free branded gear & equipment
Free snacks & refreshments
Company events & team celebrations
Opportunity for advancement
Positive, competitive, and supportive work environment

Who We Are

America’s Reliable Roofer

Named one of Inc. Magazine’s fastest-growing companies in the U.S.
30+ locations nationwide and growing
15+ years of delivering exceptional roofing products and services
A mission-driven company known for professionalism, innovation, and customer excellence

What You Can Expect From Us

Competitive compensation, based on skill and value
Paid weekly
Professionally branded gear and equipment provided
A fun, competitive atmosphere built on positivity and motivation
Clear career-pathing and advancement opportunities
The ability to work on high-impact national brand initiatives
A company culture built on support, accountability, and constant improvement

Company Overview
Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. Our mission is to become America’s most reliable and trusted roofing company by bringing a customer-focused, technology-driven model to the industry. We provide premium products, unmatched craftsmanship, and world-class service at competitive prices.

We are rapidly expanding nationwide through a growing franchise system — and our marketing team is a critical part of that success.

Marketing & Creative Specialist Job Summary We are looking for a skilled, multi-disciplinary Marketing & Creative Specialist to join our in-house team in Terre Haute. This is a mid- to senior-level position designed to attract top talent in graphic design, video, UI/UX, front-end web(Wordpress), digital marketing, social media, content creation, analytics, and brand development.

You do not need to be an expert in everything listed — we will shape the role around your strengths.

This is an onsite position requiring daily in-office collaboration.

You will support:

Corporate locations
Franchise locations nationwide
Affiliate businesses (e.g., Metal Supply Depot, Rapid Refuse)
Creative, paid media, web, social, and operations teams

Responsibilities Creative, Branding & Design

Produce high-quality graphics using Adobe Photoshop, Illustrator, and InDesign
Build marketing kits, social graphics, flyers, print materials, and digital assets
Support quarterly/annual campaigns and franchise marketing needs
Maintain strict visual brand consistency

Video Production & Editing

Shoot and edit content using Sony mirrorless cameras
Produce short-form videos, ads, testimonials, and training modules
Edit in Adobe Premiere Pro and After Effects
Organize and maintain media libraries

Social Media & Community

Plan, publish, and schedule content across all social platforms
Draft captions, copy, and creative variations
Support engagement, DMs, comments, and brand safety
Assist with review management inside Birdeye

Digital Marketing & Paid Ads Support

Assist with builds, monitoring, and optimization in:
- Google Ads (Search, PMax)
- Google Local Services Ads (LSA)
- Meta Ads Manager
Review performance trends, pacing, and basic QA
Support testing, offer development, creative refinement

Web, UI/UX & Front-End

Make updates in Webflow, WordPress, Shopify, or similar platforms
Execute HTML/CSS adjustments for landing pages and site updates
Build wireframes and prototypes in Figma
Improve layout, CTA structure, and mobile experience

Marketing Operations & Workflow

Support Zapier flows, naming conventions, and process organization
Use CallRail for call tracking insights
Use Google Workspace (Sheets, Docs, Drive, Meet) daily
Assist with reporting and dashboards
Help franchisees with localized assets and marketing support

Tools & Technology You May Work With You are not expected to know all of these — experience in any mix is valuable.

Creative & Production

Adobe Photoshop / Illustrator / InDesign
Adobe Premiere Pro / After Effects
Sony mirrorless cameras, gimbals, audio gear
Mac workflow (MacBook Pro, external displays)

Digital, Web, UI/UX

Figma
Webflow
HTML / CSS
JavaScript (optional)

Advertising & Analytics

Google Ads (Search, PMax)
Google Local Services Ads
Meta Ads Manager
TikTok Ads Manager (optional)
GA4
Google Tag Manager
Looker Studio (optional)

Operations & Communication

Google Workspace (Drive, Sheets, Docs, Slides, Meet)
Google Chat (team communication)
Asana (project management)
Birdeye (reviews & reputation)
CallRail (call tracking)
Zapier (no-code automation)

Qualifications Required

Strong Adobe Creative Suite skills
3–5+ years of professional marketing/creative/digital experience
Strong communication skills
Ability to manage multiple projects in a fast-paced environment
Full-time, onsite availability in Terre Haute

Preferred (any combination is beneficial)

Video editing (Premiere / After Effects)
UI/UX (Figma)
Front-end development (HTML/CSS; Webflow; WordPress; Shopify)
Paid ads experience (Google, LSA, Meta)
Social media experience
Multi-location or franchise marketing background

Apply

Vacancy posted 4 days ago

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