Distributor Partner Manager

The Distributor Partner Manager (DPM) plays a key role in helping Red Bull grow and succeed through strong partnerships with our distributor network. This role works closely with distributor partners to support business planning, drive execution in the market, and bring Red Bull’s sales, marketing, and key account strategies to life.

As a field-based position, the DPM is highly connected to the local distributor community, providing guidance, building relationships, and helping ensure programs and initiatives are executed successfully. Through collaboration and a hands-on approach, the DPM helps support Red Bull’s goal of building the strongest distribution network in North America.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities

  Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources

  Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs

  Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities

• Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, volume achievement etc.)

• Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market

  Develop DP network through implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.)

  Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store

  Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs

  Utilize tactical budget around initiatives and incentives that maximize ROI

  Manage Independent trade program (VIP) & work with local distributor managed Key Accounts (Tier II)

• Successfully prioritize and implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities

  Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts

  Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels

• Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)

  Execute rollout of RBNA brand initiatives and tentpoles

  Bringing brand & key account solutions to solve issues at the market level

  Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years demonstrated track record of success working within Consumer Packaged Goods industry (beverage strongly preferred)
• Experience within a Direct Store Delivery distribution environment strongly preferred
• Teach, develop, and coach others to sell effectively in the Off Premise channel
• Ability to influence distributor decision makers and key stakeholders
• Works in a fast-paced complex environment with multiple stakeholders
• Analyzes & leverages data to drive insights to action
• Excellent communication and presentation skills
• Proficient in Microsoft Excel and PowerPoint
• Valid Driver’s License
• Bachelor‘s Degree preferred
• Must be fluent in English, additional language skills an advantage

• Travel 40-50%
• Permanent
• Benefits eligible