Content Strategist

Job ResponsibilitiesDevelop and execute digital-first content strategies, serving care seekers, healthcare professionals, and researcher audiences. Create, update, and optimize content across the digital experience, ensuring it is clear, accessible, user-centered, and aligned with organizational goals. Partner across Marketing and Communication teams to shape user journeys within new and evolving digital experiences. Craft high-impact content, including messaging frameworks, headlines, body copy, microcopy, and calls to action that drives engagement and supports user needs. Lead and contribute to content testing initiatives, including A/B testing and content experimentation, to improve user experience. Use qualitative and quantitative data, user research, and analytics to inform content strategy, decision-making, and continuous optimization. Apply SEO best practices, content governance standards, and UX principles to improve discoverability and usability. Help establish and evolve content standards, best practices, and scalable approaches across digital properties.Required Skills & ExperienceFive to seven (5-7) years of experience in content strategy, content design, UX writing, digital content creation, or related field. Experience developing content strategies and translating business, user, and organizational goals into effective digital experiences. A demonstrated ability to work independently, manage complex projects with minimal oversight, and seamlessly shift between big-picture strategic planning and detail-oriented content development. Familiarity with content testing methodologies, analytics, and performance measurement platforms. Strong understanding of SEO best practices, UX writing, and accessibility standards, and how they influence content strategy and creation. Exceptional written and verbal communication skills, with the ability to adapt content for different audiences and channels. An understanding of user-centered design principles and how content can solve user experience challenges. Experience collaborating with cross-functional teams, including designers, developers, marketers, product managers, and subject matter experts. Healthcare experience is a plus. Strong organizational skills with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.RequiredDigital Content CreationContent Testing MethodologiesContent StrategyContent DesignUX WritingAdditionalSEO Best PracticesAccessibility StandardsUser-Centered Design PrinciplesCross-Functional CollaborationWritten CommunicationVerbal CommunicationOrganizational SkillsHealthcare ExperienceAnalyticsPerformance Measurement Platforms