Director of Brand and Creative Marketing

Westin Group is a house of outdoor furniture brands built for the modern North American consumer. From Costa Elm, our opening-price-point brand, to WestinTrends, our flagship, all the way to our premium brands, we design, manufacture, and sell patio furniture and accessories across DTC, marketplaces, big box, club, and specialty patio retail. We move fast, we ship a lot of furniture, all while remaining lean and agile in our US offices.

Every role on our marketing team is structured the same way: strategic vision sits stateside, with a supporting team in China. The US owns the brand, the consumer, and the creative point of view — that local touch is non-negotiable. China is a force multiplier on execution. This role leads both sides.

Why This Role Exists

In a world flooded with generic AI-generated content and lookalike products, our brands need to stand out — and prove the quality and value behind them. We are an analytically strong, data-rich business, and our gap is creative leadership: a brand-builder who can give each of our brands a distinct point of view, tie them together into a coherent house, and translate that into work that actually moves the business. We need an eye that sees what we don't see.

This role can be in Ontario, California or Atlanta, Georgia

Key Responsibilities & Ownership

• Brand Strategy Across the Portfolio: Define and evolve positioning, voice, and visual identity for Costa Elm, WestinTrends, and new brands as we launch them.
• Creative Output Across Every Channel: Digital ads, DTC site experiences, marketplace content (Amazon A+, Walmart, Wayfair), email, social, print, packaging, and trade/retail materials.
• Global Creative Team Leadership: Manage graphic design, photography, and site/content strategy. The US team sets direction; the China team scales it. You'll hire, coach, and set the bar on both sides.
• Creative Performance: Own creative KPIs across the business — CTR, conversion lift, engagement, and creative testing velocity — and partner with the VP and the digital/performance team on what's working and what isn't.
• The Toolkit of the Future: Bring tools, workflows, and ways of working we don't have yet — especially around AI-assisted creative production at scale.

How You'll Work

You'll report to the VP and partner closely with them on how brand and performance marketing intersect. A digital/performance marketing team sits under this role's broader org, managed in collaboration with the VP — so you'll need to be fluent in how creative drives performance, even as your center of gravity is brand and creative. This is a player-coach role. You'll lead the team, but you'll also art-direct shoots, sketch concepts, pressure-test layouts, and rewrite headlines. You're not managing for the first time — but you haven't stopped making the work either.

What Year One Looks Like

A fully built-out house of brands — each one distinct, defensible, and recognizable — and a creative team firing on all cylinders across the US and China.

Required Qualifications

• 8+ years in brand and creative roles, with at least 3 years managing creative teams.
• Experience in home decor, furniture, fashion, or another design-centric category where the target demo overlaps with furniture buyers.
• Comfortable operating in a startup or owner-operated environment — you don't need a 12-person brand team and a six-month timeline to ship great work.
• Omni-channel in your DNA: you understand how creative drives paid social, paid search, marketplaces, DTC PDPs, email, packaging, and retail floor presence — and how social ties it together.
• A track record of building or rebuilding brand systems, not just executing within existing ones.
• Strong opinions about photography, typography, and product storytelling — and the receipts to back them up.
• An effective manager who can get the best out of designers, photographers, copywriters, producers, and offshore talent.
• Proven experience running distributed teams — you know how to set direction stateside and get great execution from a supporting team overseas, across time zones and cultures.

Systems and Tools

• Required: Adobe Creative Suite, Shopify, Salsify, hands-on familiarity with AI creative tools (Firefly, Midjourney, generative video, etc.), and a clear point of view on where AI fits into a modern creative workflow.
• Strong Pluses: Amazon A+ / Premium A+ content, Figma, DAM systems, motion/video production, marketplace creative (Walmart, Wayfair).
• Custom Toolkit: We want someone with more tools in their quiver than what's
• listed here. Tell us what you'd add.

Logistics & Travel

Domestic travel to domestic trade shows and photo shoots. Occasional, not constant.

Pay: $120,000.00 - $165,000.00 per year

Benefits:

• 401(k) 2% match
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

How to Apply

Send a resume and a portfolio or work sample that shows brand systems you've built — not just one-off campaigns. Tell us about a brand you wish you'd built, and why.