Performance Marketing Analyst

Mid-Funnel Marketing Specialist

Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We're the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at strengthening our position as a top online car shopping website. We're looking for a curious, highly analytical, and detail-oriented individual to join our team to support our Mid-Funnel growth.

This role is centered on the operational execution and data integrity of our Mid-Funnel strategy, defined as campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads. You will be responsible for the end-to-end management, trafficking, and performance analysis of campaigns across both US and high-growth international markets on video-based channels including Google (YouTube, DemandGen), Meta, TikTok, Programmatic, and other social platforms.

This is an ideal role for someone looking to grow their digital marketing career. It requires a blend of operational rigor, quantitative interest, and collaboration. You will be supported by senior team members to learn complex ad technology platforms and help ensure every marketing dollar is accurately tracked. A successful candidate will be detail-oriented, comfortable working with complex ad technology platforms, and possess a strong desire to ensure every marketing dollar is accurately tracked and optimized for maximum international growth.

What You'll Do

• Own mid-funnel channel activation, campaign structure and execution, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day-to-day management in-platform across channels (DV360, Meta, etc.)
• Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
• Identify, explore, and run testing in new and emerging mid-funnel channels (TikTok, Meta, YouTube on TV) to expand the program's reach and efficiency.
• Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
• Support mid-funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
• Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
• Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all activity.
• Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.
• Communicate campaign results and key insights to key stakeholders and senior leadership.

Who You Are

• 2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics
• Familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) preferred.
• Bachelor's degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred.
• Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
• Exceptionally detail-oriented: You take pride in data accuracy and checking your work.
• Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways.
• Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.
• Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment.
• Eager to learn, ask questions, and take initiative on operational tasks.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles. Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training. This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potentialstarting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus.