Vice President of Sales - Residential Retrofit Solar

COMPANY: Confidential – Residential Solar / Home Energy Company

TITLE: Vice President of Sales – Residential Retrofit Solar

COMPENSATION: OTE expected to be well north of $300K; exact base/incentive structure dependent on candidate

LOCATION: Remote – West Coast preferred; California strongly preferred. Likely not considering East Coast candidates.

TRAVEL: Regular travel required for dealer development, strategic partnerships, market expansion, and industry events

OFFICE: Remote / Hybrid depending on location

REPORTS TO: Executive Leadership

ROLE & RESPONSIBILITIES:

• Lead the growth and expansion of a residential retrofit solar dealer channel.
• Identify, recruit, activate, and develop high-value residential solar dealer organizations.
• Leverage existing industry relationships to establish new dealer partnerships and generate measurable revenue.
• Build executive-level relationships with dealer owners, principals, residential solar executives, sales organizations, financing partners, and other key industry stakeholders.
• Expand the business into new geographic markets, dealer networks, financing products, and residential solar opportunities.
• Evaluate dealer economics including pricing, redlines, financing structures, margins, cancellation rates, funding performance, and overall portfolio quality.
• Increase production and revenue from existing strategic dealer relationships while building a strong pipeline of new partnerships.
• Serve as the executive voice of the dealer network internally and collaborate with Operations, Finance, Technology, Funding, and Dealer Support.
• Build scalable systems, KPIs, processes, and leadership structures around dealer acquisition, activation, retention, and performance.
• Monitor residential solar market trends, competitor activity, financing changes, regulation, and shifts within the dealer ecosystem.
• Represent the company at strategic dealer meetings, industry conferences, events, and partnership discussions.

REQUIREMENTS:

• Minimum 5 years of progressive leadership experience within residential retrofit solar.
• Proven success developing and scaling dealer, channel, or distributed residential solar sales organizations.
• Deep, established relationships throughout the residential solar dealer ecosystem.
• Demonstrated ability to convert existing industry relationships into productive dealer partnerships and measurable revenue.
• Strong understanding of residential solar dealer economics, financing, installation operations, funding milestones, and the full project lifecycle.
• Experience negotiating directly with dealer owners, principals, founders, and senior executives.
• Strong financial understanding of revenue, margins, forecasting, cancellation rates, funding performance, and portfolio quality.
• Ability to independently identify opportunities and take relationships from initial conversation through launch and sustained production.
• Strong executive presence, communication, negotiation, and relationship-building skills.
• Bachelor's degree required.
• Must be willing to travel regularly.

ABOUT:

Our client is an established home energy organization entering its next stage of growth within the residential retrofit solar market.

This is not a traditional sales-management role. The company is looking for an established residential solar executive who already knows the dealer ecosystem, has meaningful relationships across the industry, and can turn those relationships into profitable partnerships.

The successful candidate will have significant autonomy and executive backing to expand the company's dealer footprint, enter new markets, develop strategic partnerships, and build the infrastructure required to scale the residential solar business nationally.

This is best suited to someone who has already built a strong reputation in residential solar and can immediately open doors with high-quality dealer organizations.