Vice President of Marketing

Winston-Salem, North Carolina, United States

Work Location

Winston Salem Support Center - 702

Home Office Job?

No

Job Description and Qualifications

Amarr, a part of ASSA ABLOY – the global leader in opening solutions, is seeking a dynamic and strategic Vice President of Marketing to lead our organization’s growth, elevate our brand, and drive measurable revenue impact. Reporting directly to the President, this executive leader will shape and execute a modern, data-driven marketing strategy that fuels pipeline growth, strengthens customer engagement, and positions the company as a leader in its category.

This is a high-impact “player-coach” role—perfect for a hands-on marketing leader who thrives in both strategic planning and execution, while developing high-performing teams.

What You’LL Do

• Develop and execute a comprehensive go-to-market (GTM) strategy to accelerate revenue and market share
• Build a predictable, scalable demand generation engine supporting complex B2B sales cycles
• Lead customer lifecycle marketing, including segmentation, journey mapping, and retention strategies
• Translate customer insights into actionable strategies that improve engagement and loyalty

Lead Demand Generation & Revenue Impact

• Oversee multi-channel demand generation and Account-Based Marketing (ABM) strategies
• Own marketing-sourced and influenced pipeline performance across the full funnel
• Partner with Revenue Operations to optimize conversion, attribution, and funnel performance

Shape Brand & Product Marketing

• Define and evolve brand positioning, messaging, and value proposition
• Lead product marketing to support new launches, innovation, and adoption
• Drive upsell and cross-sell strategies through strong product alignment
• Deliver impactful sales enablement tools including thought leadership, ROI models, and case studies
• Strengthen alignment between Marketing and Sales on lead quality, targeting, and follow-up

Enhance Digital Presence & Market Visibility

• Oversee digital strategy including website performance, SEO, PPC, and emerging AI channels
• Lead events, trade shows, webinars, and industry engagement to expand brand reach

Champion Customer Insights

• Own Voice of Customer programs (NPS, surveys, advisory councils)
• Turn insights into improvements in product, service, and experience delivery

Build & Lead a High-Performing Team

• Develop and mentor a multidisciplinary marketing team
• Manage budget and optimize investments across media, tools, and talent
• Modernize the marketing tech stack, leveraging automation and AI capabilities

What You Bring

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 10–15+ years of progressive marketing experience, including 5+ years in senior leadership
• Proven success driving demand generation, revenue growth, and enterprise sales support
• Strong expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo, 6sense, Google Analytics)
• Data-driven mindset with strong analytical and decision-making skills
• Demonstrated ability to lead cross-functional initiatives and build high-performing teams
• Experience with customer lifecycle marketing, loyalty programs, and customer-centric strategy
• The ability to moderately travel, including internationally

The Details:

Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others.

Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity.

As one of North America’s leading garage door manufacturers, Amarr Company takes pride in fostering a culture where employees enjoy many opportunities for career growth, rapid advancement, and relocation to some of America’s most desired cities. Although Amarr Company is an international business, employees enjoy a family-oriented, caring culture and rewarding work environment. Amarr Company offers competitive wages, generous benefits, and a bonus program for every employee. At Amarr Company, the door is always open and there is no ceiling to your career growth.

#adpamarrcareers

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Amarr is an E-Verify participant.

We endeavor to make this site accessible to any and all users.

Benefits include Medical/Dental/Vision, Paid Time Off, Paid Holidays from day one, tuition reimbursement, and a 401k plan (with an automatic 3% company contribution, regardless of your contribution) among others.

Our goal is to be a world-leading company that attracts diverse talent, where all team members feel safe being their true selves and are able to thrive in a work environment that promotes change, innovation, and provides equal access and opportunity.

We are part of a global company, ASSA ABLOY with a diverse range of opportunities, both locally and abroad. We offer a competitive salary, training and the opportunity to develop and enhance your career. We take great pride in the efforts of our team members who create a supportive team environment and make ASSA ABLOY such a great place to work.

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