Sr. Director, Studio Creative Innovation

Sr. Director, Studio Creative Innovation

New York, NY, United States

• Full time Schedule
• $200,400-$333,960 Annually*
• * based on job, location, and schedule

Job Description

Be part of an amazing story

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Senior Director, Studio Creative Innovation will lead the transformation of Macy's in-house photo and video studio into a cutting-edge, future-ready storytelling hub. This role reimagines a legacy content engine by integrating AI-enabled workflows, experiential storytelling, and high-impact brand visuals meet operational excellence.

More than a leadership position, this is a creative reinvention mandate. The Senior Director brings bold vision, cultural fluency, and the ability to translate creative energy into measurable business impact across e-commerce, social, editorial, and marketing channels.

What You Will Do

Studio Reinvention & Vision

• Reimagine the creative studio as an innovation lab that blends speed, scale, and storytelling.
• Define a bold, modern vision for how content is captured, created, edited, and distributed across all customer touchpoints.
• Integrate emerging technologies - including AI, CGI, real-time content capture, and automation - to streamline workflows and future-proof production capabilities.

Creative Direction & Storytelling Leadership

• Lead end-to-end production for photography and video—from concept through post-production—across still life, on-figure, campaign, social, and experiential content.
• Set and uphold a high creative standard to ensure all content is emotionally resonant, culturally relevant, and visually magnetic.
• Collaborate with brand creative, marketing, and merchandising teams to translate seasonal narratives, trend stories, and key launches into compelling visual storytelling.

Fashion Photography Excellence

• Define and elevate the creative vision for Fashion and Beauty photography, casting, and styling.
• Ensure that all on-set production and final executions reflect a distinctive, high-impact aesthetic that positions Macy’s and its Private Brands as fashion leaders.

Operational Innovation

• Redesign studio systems, processes, and workflows to enable a nimble, efficient, and scalable content production ecosystem.
• Build flexible production models that balance in-house and external capabilities, with a focus on agility and cost optimization.
• Oversee studio resourcing, budgeting, vendor relationships, and technology implementation with a startup mindset.

Cross-Functional & Cultural Leadership

• Serve as a trusted creative partner to executives and stakeholders across brand, digital, creative, and merchandising teams.
• Inspire, mentor, and mobilize a high-performing team spanning art direction, styling, production, editing, and post-production.
• Foster a studio culture grounded in experimentation, inclusivity, and bold creativity.

Entrepreneurial & Commercial Growth

• Unlock new business opportunities by exploring monetization strategies, brand partnerships, and co-branded productions.
• Position the studio as a strategic, revenue-generating asset that drives not only marketing outcomes but cultural relevance for the Macy’s brand.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Skills You Will Need

Creative Transformation & Vision – Proven ability to lead large-scale creative reinvention by transforming legacy studio systems into agile, tech-forward, innovation hubs.

Omnichannel Storytelling & Content Strategy – Deep expertise in developing emotionally resonant, culturally relevant content across e-commerce, social, editorial, and experiential channels.

Fashion & Lifestyle Aesthetic Expertise – Strong fashion and beauty sensibility, with a clear understanding of casting, styling, and photography direction that elevates brand identity.

Emerging Technology Integration – Familiarity with AI, CGI, real-time content capture, and automation tools to streamline production and future-proof workflows.

Creative Direction & Execution – Experienced in leading end-to-end photography and video production across campaign, still life, on-figure, social, and experiential content formats.

Studio Operations & Workflow Optimization – Skilled in redesigning systems and processes to drive speed, scale, and efficiency within a complex production environment.

Budget & Vendor Management – Capable of managing resources, budgets, and vendor partnerships with a startup mindset and focus on agility and cost optimization.

Cross-Functional Leadership & Influence – Trusted partner to senior leaders across brand, digital, creative, and merchandising with the ability to build alignment and drive shared outcomes.

Team Leadership & Culture Building – Inspires and mentors a high-performing creative team while fostering a studio culture centered on experimentation, inclusion, and excellence.

Entrepreneurial Thinking & Commercial Acumen – Strategic thinker who identifies new revenue opportunities through monetization, brand partnerships, and co-branded content.

Creative-Commercial Balance – Combines artistic vision with business impact, using brand storytelling as a driver of both cultural relevance and financial growth.

Trendsetting & Innovation Mindset – A culture shaper who doesn't just follow trends but sets them—connecting creative strategy with innovation and market leadership.

Who You Are

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• This position requires heavy lifting, constant moving, remaining in a stationary position, and reaching with arms and hands. Involves remaining in a stationary position for at least two consecutive hours, lifting at least 30 lbs. stooping, kneeling, crouching, and climbing ladders. May involve reaching above eye level. Requires close vision, color vision, depth perception, and focus adjustment.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings here .

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Join us and help write the next chapter in our story - apply today!

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

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• This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.

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