Brand Manager

Assistant Brand ManagerBogle Family Wine Collection (BFWC) is located in the heart of the Clarksburg AVA in California and is run by the sixth generation of Bogles, who live and work in the Sacramento Delta region. Our work is guided by a commitment to family, quality, sustainability, and people. These pillars shape how we operate, collaborate, and produce wines we are proud to share. We are family-owned and operated and are committed to preserving our family business and its culture.The Assistant Brand Manager supports the development and execution of marketing initiatives, assets, and tools for Bogle's portfolio. This role partners closely with all functional areas, including our Sales, DTC, Winemaking and Operations teams to support initiatives that drive distribution, depletion growth, and brand consistency within the market.Essential Functions:Assist in developing and executing annual brand plansDevelop and maintain key selling tools including but not limited to: point-of-sale templates, accolade support, sell sheets, brand decks, chain presentations, and merchandising/wearable itemsPartner with marketing, trade marketing, and sales teams to support execution of brand initiatives and identify opportunities to enhance effectivenessRepresent Bogle brands in sales blitzes, surveys, consumer events and/or other market work at least 2-3 times annuallyResponsible for brand's social media calendar, working closely with Digital Marketing to analyze performance and recommend strategies to maximize consumer reach and engagementData & Performance Analysis:Analyze depletion reports and scan data (Nielsen/iDig) to identify trends, opportunities, and areas of focusPrepare monthly and quarterly brand performance reportsAnalyze digital ad campaigns and make recommendations to improve effectiveness and develop best practicesProduct & Launch Management:Support new product launches by creating marketing programs and maintaining digital asset management platform collections and assetsMaintain SKU specs and packaging updatesAdministration:Maintain Brand Budget Tracker and participate in monthly budget reconciliationAssist in maintaining brand marketing calendars and timelinesQualifications:Bachelor's degree in marketing, business, communications, or related field2–4 years of marketing experience; wine, spirits, beverage, or CPG experience preferredInterest in the California wine industry and consumer beverage trendsFamiliarity with the U.S. three-tier distribution system preferredProficiency in Microsoft Office, including Excel, PowerPoint, and Teams; experience with depletion and/or scan data preferredValid driver's license and ability to be insured by the company's insurance providerKey Competencies :Detail-oriented execution and commitment to accuracyAnalytical thinking with the ability to evaluate data, identify trends, and translate insights into actionable recommendationsStrong written and verbal communicationCollaborative, team-oriented approach with the ability to work effectively across Brand, Sales, Trade Marketing, Digital Marketing, and Home Ranch teamsStrong organizational skills with the ability to manage multiple projects, deadlines, and priorities in a fast-paced environmentFlexibility and adaptability as departmental needs shiftSelf-aware, open to feedback, and committed to continuous learning and professional growthWorking Conditions:This position follows a hybrid work schedule, with three days onsite at our West Sacramento office and two days remote each week, subject to business needs.Physical Requirements:Must be able to sit and work at a computer for up to 8 hours/day. Must be able to stand, bend, walk, sit, twist, and lift 55 pounds occasionally. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and key responsibilities.Benefits:Employer-sponsored medical, dental, and vision plans, voluntary supplemental plans, 401(k) employer-match, Paid Time Off, paid holidays, employee discounts, and more.Compensation:$65,000 to $85,000 per year