Director, Ecommerce Growth - DTC Ecommerce Brand

Director of Ecommerce Growth - Hybrid in Concord, MA Our client is a design‑led direct‑to‑consumer ecommerce brand in the gifting and consumer products space. As the business continues to scale, they are hiring a Director of Ecommerce Growth to own and improve the performance of their website, the company’s largest and most important revenue channel. This is a highly impactful, hands‑on role focused on driving conversion, improving site performance, and maximizing the efficiency of marketing spend. You will play a key role in scaling the ecommerce business and building a more efficient growth engine. This person will focus on optimizing and improving the existing site experience, using data, testing, and experimentation to drive measurable revenue impact. Responsibilities Website Performance & Conversion Own conversion rate (CVR), site performance, and revenue growth from the ecommerce channel Identify and prioritize opportunities to improve funnel performance, reduce drop‑off, and increase AOV Continuously optimize site speed, UX, and overall customer experience Testing & Optimization Build and execute a structured A/B testing roadmap across landing pages, PDPs, checkout, and overall site experience Focus on high‑impact improvements vs incremental “piecemeal” changes Use data to validate hypotheses and guide decision‑making Analytics & Insights Analyze performance across the full funnel (traffic, behavior, conversion) Translate data into clear, actionable insights for a non‑technical, design‑led team Partner cross‑functionally to ensure insights inform broader business decisions Agency Management & Paid Media Alignment Own relationship with paid media agency (currently focused on Meta) Evaluate performance and ensure marketing spend is being used efficiently Provide input on channel expansion and overall growth strategy Website Redesign Collaboration (Near‑Term) Contribute to an upcoming website rebuild Ensure the new site is built with performance, speed, and conversion in mind Collaborate with internal team and external partners (not responsible for managing design execution) What Success Looks Like Improved conversion rate and reduced bounce rate Faster, more efficient website experience Clear, data‑driven understanding of performance More effective use of paid media spend A scalable foundation for continued ecommerce growth Qualifications 6–10+ years of experience in ecommerce growth, CRO, or digital performance roles Strong DTC ecommerce experience (physical product preferred) Proven track record improving conversion and driving revenue through site optimization Hands‑on experience with testing, analytics, and performance optimization Experience with tools such as Shopify, Google Analytics, and BI tools (Tableau, Power BI, etc.) Strong analytical mindset with ability to work across large data sets Experience working alongside paid media teams/agencies and understanding how site performance impacts acquisition How You Work Highly collaborative, low ego Curious and proactive, identifies problems and solves them Comfortable in a fast‑moving, low‑structure environment Strong communicator who can translate complex data into simple, actionable insights Willing to take risks, test ideas, and iterate quickly #J-18808-Ljbffr