Marketing Manager 5

Job-ID17633166Reference21-09810One of the most important aspects of Adobe's business is cultivating deep, meaningful, and lasting relationships with our customers. In support of this, the engagement and retention of our customers has become the top strategic priority for the company. As our business continues to grow, we need to focus even more closely on the engagement of our customers and ensure that they are getting value from their membership with Adobe, with the goal of increasing our customer satisfaction and retention rates simultaneouslyAs a Senior Manager, Engagement & Retention Campaign, you will drive the integrated strategic planning and oversee the execution, reporting/analytics & ongoing optimization of your campaigns globally – with cross-functional support from media teams, agencies, inhouse creative studio and our marketing insights and analytics team. A successful candidate will be expected to effectively partner cross-functionally with mentioned teams as well as cross functional stakeholders within Product Marketing, GTM (Go-to Market) and Regional teams. S/he will also be a dynamic leader that can balance longer-term strategy with short-term financial results focused execution in a fast-paced, dynamic environment.You need to constantly put yourself in our customers’ shoes – to make sure that everything we do ultimately benefits them. In addition, we need marketers who are comfortable using data to drive most aspects of our campaign strategies and ongoing performance optimization – since Adobe applies the DDOM (Data Driven Operating Model) across the company.What you’ll do • Develop and drive cross functional alignment for the integrated marketing plan for your audience/initiative. • Oversee the integrated campaign executions to ensure they’re on strategy and meeting/exceeding forecasted objectives. • Contribute input for broader Business Unit strategic plans. • Write creative briefs and kick-off initiatives with internal COE teams & either internal studio and/or external agency creative resources. • Partner with cross functional and regional peers to scale campaigns globally and provide ongoing guidance & campaign kits to ensure consistency in execution and outcomes. • Develop a bottoms-up forecasts and budget asks for your campaigns – as part of the larger Annual planning & quarterly reforecasting. • Develop and maintain a campaign measurement framework to ensure ongoing review and adjustment in alignment with marketing funnel KPIs. • Analyze and provide thorough reporting on the results of the marketing plans to ensure transparency and course correction. • Understand and manage the budget spend needed to deliver the marketing plan; identify opportunities for greater efficiency and improvements in ROI • Develop credibility and relationships with key internal stakeholders.What you need to succeed • Entrepreneurial spirit: with ability to seek out and act upon new E&R opportunities • Be a strategic thinker: drive and leverage qualitative and quantitative research & data analyses to define audience insights, develop strategies, et • Strong communicator & attention to detail: ability to distill feedback and points of view from senior stakeholders and prioritize accordingly. • Proven influencing skills: ability to work with and influence team members from across the organization whose input is critical to success of the plan • Be a change agent: guiding teams forward in a rapidly evolving environment • Fast-learner, with a positive attitude and willingness to try new things • Ability to navigate a matrixed organization and represent team with professionalism and self-sufficiency