Marketing Manager

Job Details Location: Corporate Office - Charlotte, NC 28217. Type: Full Time (Full-Time | Salaried | Exempt). Reports To: EVP, Community Marketing & Revenue Strategy. Revised: July 2026. About Us Arqline is the property management arm of Alfred, a leading property technology company transforming residential real estate. We operate a nationally scaled real estate platform spanning property management, development, and investment operations, supported by centralized systems, shared technology, and a data-driven operating model. As we continue to grow and integrate, our focus is on building scalable, efficient financial infrastructure across all business lines. Our approach combines operational discipline, strong internal controls, and cross-functional collaboration to ensure accurate financial reporting, streamlined processes, and sound decision-making across a complex portfolio of residential, commercial, and development assets. This enables us to support our teams, investors, and ownership groups with timely, reliable financial insights while maintaining compliance and operational excellence at scale. About the Role We are seeking a passionate and experienced Marketing Manager to join our growing team. In this role, you will play a key part in developing and executing innovative marketing strategies that drive qualified traffic and support occupancy goals across our portfolio of apartment communities. You will collaborate closely with the EVP, Community Marketing & Revenue Strategy, regional and property managers, and external partners to achieve our marketing objectives. If you are a creative thinker with a strong understanding of residential marketing and a passion for the real estate industry, we encourage you to apply! Essential Duties and Responsibilities Develop and implement comprehensive marketing plans for a portfolio of apartment communities, tailored to each community's unique target audience. Partner with regional and property managers to execute marketing strategies and provide in-depth support to under-performing communities. Conduct market research and analysis to stay abreast of current trends and identify opportunities to improve marketing effectiveness. Manage marketing budgets at both the corporate and property levels, ensuring cost-effective allocation of resources. Oversee the creation and production of compelling marketing materials, including brochures, presentations, website content, social media content, and promotional items. Manage relationships with design agencies, advertising partners, and other marketing vendors to ensure high-quality and timely execution of projects. Track and analyze key marketing metrics, providing regular reports on campaign performance and ROI. Contribute to the development and delivery of marketing training programs for property managers and other stakeholders. Participate in presentations to prospective owners/clients to secure new management agreements. Foster strong relationships with clients and owners, providing regular updates and seeking feedback on marketing initiatives. Preferred Qualifications Bachelor's degree in Marketing, Communications, or a related field. 3+ years of experience in a marketing role, preferably within the real estate or property management industry (flexible for the right candidate). Proven track record of developing and executing successful marketing campaigns. Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. Experience with Google Analytics, Google Ads, and other marketing analytics tools. Excellent written and verbal communication skills. Strong project management and organizational skills. Ability to work independently and as part of a team. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Travel Up to 25% travel may be required, depending on the location of assigned properties. Physical Demands While performing the duties of this job, the employee is regularly required to sit, stand, walk, and use hands to finger, handle, or feel. The employee is occasionally required to reach with hands and arms and may need to lift and/or move up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not all-inclusive and other duties may be assigned. #J-18808-Ljbffr