Senior Manager, Retention Marketing

The Future of Beauty is here and it’s thrilling. We’re looking for innovative thinkers and rebellious spirits to join our team. Kosas is a next-level clean beauty brand that’s about revealing, expressing, and feeling comfy in your skin. We are seeking a strategic, results-driven Senior Manager of Retention Marketing to lead customer retention initiatives across email, SMS, loyalty, and lifecycle marketing. Reporting directly to the VP of E-commerce, you will play a pivotal role in driving customer lifetime value, loyalty, and revenue growth for our fast-growing beauty brand. What You'll Contribute: Develop, execute, and optimize comprehensive retention strategies across email, SMS, loyalty, and site marketing to drive repeat purchase, increase customer lifetime value, and reduce churn. Own and continuously evolve the content calendar for Kosas.com, ensuring alignment with brand objectives and marketing initiatives. Define, monitor, and drive key retention KPIs including repeat purchase rate, customer lifetime value (LTV), customer churn, email/SMS revenue, engagement metrics, and list growth. Lead end-to-end development of email, SMS, and lifecycle campaigns including strategic ideation, creative briefing, segmentation, building, testing, scheduling, and optimization. Serve as a subject matter expert on email and SMS best practices, utilizing analytics and insights to develop and refine high-performing, targeted campaigns. Oversee weekly, monthly, and quarterly retention and CRM reporting; translate insights into actionable strategies and share key learnings across cross-functional teams. Create and implement rigorous A/B testing plans to continuously enhance campaign performance, personalization, and customer engagement. Collaborate closely with Creative, E-commerce/Growth and Brand teams to ensure cohesive, compelling, and brand-aligned retention marketing efforts. Identify, recommend, and implement process and workflow optimizations within the retention team and cross-functionally. Maintain strong relationships with external partners and vendors to leverage emerging trends and technologies in retention marketing. What You'll Bring: 6+ years of experience in retention, lifecycle, email, or CRM marketing with a proven track record of driving customer retention and revenue growth. Deep expertise in customer segmentation, lifecycle marketing, personalization strategies, and customer journey mapping. Proven success managing and optimizing email and SMS campaigns with hands-on experience in platforms like Klaviyo, Postscript, or similar. Strong analytical skills; proficiency in E-commerce analytics tools and platforms. Previous experience in beauty, fashion, or a related consumer products industry strongly preferred. Familiarity with Shopify is a plus. Who You Are: A strategic thinker with excellent analytical skills and a strong understanding of retention marketing fundamentals. Highly data-driven with a performance-focused mindset; skilled at developing insight-led, test-and-learn strategies that drive measurable business results. A collaborative leader who builds strong, positive relationships across teams and levels of an organization. Highly organized, proactive, and capable of juggling multiple projects simultaneously in a fast-paced environment. Exceptional communicator, both written and verbal, able to clearly articulate strategy, performance, and recommendations to stakeholders. What We Offer: Company paid medical benefits Flexible spending account options 401k with company contribution 40% off Kosas products The range of base salary for this full-time position is between $95,000 - $130,000, not including discretionary bonus and benefits. Kosas is committed to creating an inclusive environment for all employees and proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local laws. #J-18808-Ljbffr