Social Media & Content Specialist

Social Media & Content Specialist

At Sunrun, we're on a mission to change the way the world interacts with energy, and we're building a company and brand that puts power at the center of life. To do it, we're designing a dynamic culture where employee development, well-being, and safety come first. It's why we've become the #1 home solar and battery company in America. We're unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

We're on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Sunrun is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses.

At Sunrun, we are building a world run by the sun. We are looking for a versatile Social Media & Content Specialist who is a master storyteller, a creative trend-spotter, and a digital native. This is a high-impact hybrid role designed for someone who can turn complex renewable energy topics into engaging content while simultaneously driving a robust sales pipeline.

You won't just be posting—you will be the architect of our digital presence. You will bring the Sunrun brand to life across our social ecosystem, using social media as a strategic lever for both brand growth and lead generation. This role combines high-level creative strategy with a targeted focus on supporting sales objectives through strategic digital engagement.

Essential Duties and Responsibilities

Social Media Strategy & Content Creation

• Develop and execute a comprehensive social media strategy across all major platforms
• Create, edit, and publish high-quality, engaging multimedia content, including short-form video (Reels/TikToks), graphics, and copy.
• Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments.
• Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns.

Sales Enablement & Lead Generation

• Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions.
• Design and implement social selling strategies to identify and engage potential leads.
• Create bottom-of-the-funnel content such as case studies, testimonials, and product demos tailored for social distribution.
• Monitor social channels for sales opportunities and facilitate hand-offs to the sales department.

Recruitment Branding & Talent Attraction

• Employer Brand Storytelling: Create compelling video content that highlights our sales channels and the earning potential at Sunrun to attract high-performing sales professionals.
• Recruiter Enablement: Develop plug-and-play social assets for our recruiting team to help them source top-tier talent via LinkedIn, Instagram, and TikTok.
• Culture Capture: Travel to sales offices and branches to capture the energy, competitions, and success stories that define our internal culture.

Community Engagement & Management

• Actively manage and grow our online communities by responding to comments, messages, and mentions in a timely and professional manner.
• Identify and engage with industry influencers and brand advocates to expand reach.
• Stay ahead of social media trends, algorithm changes, and competitor activity to keep the brand at the forefront of the industry.

Analytics & Reporting

• Track and report on KPIs including engagement rates, follower growth, website traffic from social, and SQLs generated.
• Use data-driven insights to continuously optimize content performance and ROI.
• Analyze social metrics with a focus on recruitment conversion—tracking how social engagement leads to applicant flow.
• Leverage AI tools for rapid video editing and captioning to ensure we are moving at the speed of social without losing quality.

Requirements:

• Experience: 3-5+ years of experience managing social media for a high-growth brand or creative agency.
• Portfolio: A strong portfolio or reel demonstrating your ability to create engaging short-form video and high-performing social campaigns.
• Platform Mastery: Expert-level knowledge of the inner workings of TikTok, Instagram, LinkedIn, and YouTube algorithms.
• Technical Skills: Proficiency in mobile editing apps (CapCut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop).
• Ability to move at the speed of social, prioritizing breaking trends and high-priority brand moments in real-time.
• AI Literacy: Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.
• Communication: Exceptional verbal and written communication skills; must be comfortable being "on-camera" or directing others during content shoots.

Starting salary/wage for this opportunity: $74,773.20 to $99,697.60

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at View email address on click.appcast.io.

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun