Digital Marketing Specialist

Salary : $57,522.29 - $86,283.44 Annually
Location : Rowlett, TX
Job Type: Full Time
Job Number: 2026-00179
Department: Communications and Community Engagement
Division: Community Engagement
Opening Date: 06/25/2026
Closing Date: 7/25/2026 11:59 PM Central
FLSA: Non-Exempt


Description
Hiring range: $57,522.29 to $71,902.87
Job description statements are intended to describe the general nature and level of work being performed by employees assigned to this job title. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.
The Digital Marketing Specialist plays a pivotal role in creating and executing dynamic, visually compelling content for the municipality's marketing and communication campaigns. This position will combine various media, including video production, graphic design, photography, and digital editing to support the municipality's communication and marketing strategies. The ideal candidate will possess strong technical proficiency in a range of media production tools and have a creative mindset to enhance the visual identity of the municipality.

Essential Job Functions

• Creates a diverse range of marketing materials to promote municipal programs, events, services, and initiatives. Designs and produces high-quality videos, graphics, fliers, and signage tailored to target audiences. Works collaboratively with the Community Engagement team to update and maintain content on the municipality's website, ensuring it is current, relevant, and visually appealing. Ensures all collateral materials adhere to established brand guidelines and messaging strategies.
• Participate in the research, development, and execution of marketing plans and campaigns. Writes detailed proposals, strategies, and content calendars for marketing initiatives. Works with Community Engagement team to track project timelines, budgets, and key performance indicators (KPIs) to ensure successful campaign execution.
• Designs and produces visually engaging and interactive content across various social media platforms, including but not limited to Facebook, X, Instagram, and LinkedIn. Utilizes creative tools such as Adobe Creative Cloud, Canva, and other industry-standard software to create graphics, videos, and written content that aligns with the municipality's brand and marketing goals. Tracks and analyzes social media performance metrics, adjusting strategies to optimize engagement and reach. Collaborates with team members to proactively monitor social media pages, respond to public inquiries, and foster positive online relationships. Maintains a strong understanding of emerging social media trends, tools, and best practices
• Provides photography and video coverage of events. Assists with the planning and execution of various events, town hall meetings, groundbreaking ceremonies, and community receptions. Oversee event logistics, such as coordinating venue setup, multimedia equipment, and creating visual elements for event materials
• Manages and executes multiple communication channels, ensuring information is effectively disseminated across a variety of platforms. This includes social media platforms, RTN16 city cable access channel, and digital signage. Ensuring all digital communications, and online content reflect the municipality's mission, objectives, and branding. Works with cross-functional teams to ensure communications are timely, relevant, and impactful to the target audience
• Supports the creation, design, and placement of advertising materials to promote municipal services and programs. Develops and creates creative advertising concepts for multiple media platforms, including digital, cable access channel, and digital signage. Collaborates with the Engagement and Marketing Team to ensure projects align with overall messaging strategies and target specific audience demographics.
• Performs other duties as assigned. Regular, reliable, and non-disruptive attendance is an essential function of this position, as is the ability to create and maintain professional, harmonious working relationships with others.

Minimum Requirements

• Bachelor's Degree from an accredited college/university in Public Relations, Marketing, Graphics Design, Journalism, Multi-Media Arts, Communications or related field.
• Minimum of 2-4 years of marketing, multi-media experience required

• Knowledge of marketing principles and practice
• Strong photography and video shooting skills with professional equipment
• Proficiency with design and video editing software (Adobe Creative Suite, Canva, etc.).
• Experience in website content management systems and social media platforms.
• Basic knowledge of motion graphics and animation techniques.
• Knowledge of municipal government operation
• Excellent attention to detail, organization, and time management skills.
• Strong communication, interpersonal, and collaboration skills. Ability to build rapport and communicate effectively with executive leadership, community stakeholders and elected officials.
• Technical Knowledge:
• Familiarity with video production workflows, audio editing and color correction.
• Experience working with media storage solutions and file management.
• Ability to adapt to emerging media technologies and software updates.
• Demonstrated ability to identify and help resolve technical issues related to video production equipment and editing software. Must be able to respond quickly to technical obstacles in both studio and field environments.

Other Requirements
Valid driver's license required. Must have and maintain a good driving record in accordance with the driving standards as established by the City of Rowlett. Must report all traffic citations to his/her departmental Director or his/her designee within two working days of receipt.


Operates a motor vehicle in carrying out the business of the department and the City. Performs as a responsible steward of the public trust and strives for excellence in public service, enhancing the quality of life for all. Acts in a civil, respectful manner always to management, co-workers, and others.

Generally, works in climate-controlled office environment. However, duties may occasionally be outdoors, subject to extremes of weather and temperature. Physical demands are moderate in nature including standing, walking, reaching, and lifting up to 20 lbs.
The City of Rowlett is proud to support a healthy work/life balance by offering a 4-day work week, with standard business hours of 7:30 a.m. to 5:30 p.m., depending on departmental schedules

We offer a comprehensive benefits packagethat includes vacation, holiday, and sick leave, along with medical, dental, vision, prescription drug coverage, life insurance, AD&D, and long-term disability insurance.

To support our employees' long-term financial goals, the City participates in the Texas Municipal RetirementSystem (TMRS), featuring a generous 2:1 match.

For a more detailed overview of our benefit package, please visit our
01


Do you have a current Texas driver's license? (Your driving record will be considered to the extent that you will drive a City vehicle or conduct City business in your personal vehicle).

• Yes
• No

02


If you do not currently have a valid Texas driver's license, are you able to obtain one within 60 days of hire?

• Yes
• No
• Not Applicable - I currently have a valid Texas driver's license

03


Do you have a bachelor's degree from an accredited college or university in Public Relations, Marketing, Graphic Design, Journalism, Multi-media Arts, Communications, or a related field?

• Yes
• No

04


If yes, please specify your degree and field of study.
05


Do you have at least two (2) to four (4) years of professional experience in marketing or multi-media?

• Yes
• No

06


if yes, please describe your experience, including the number of years, the type of work performed, and examples of relevant project or responsibilities.
07


Do you have experience creating and managing marketing materials and campaigns (e.g., graphics, videos, filers, website content, and social media posts) to promote programs, events or services?

• Yes
• No

08


If yes, please describe your experience and include the types of materials you created, the tools you used (e.g., Adobe Creative Cloud, Canva) and the target audiences you worked with.
09


Do you have experience coordinating and executing communication and engagement initiatives across multiple platforms (e.g., social media, websites, or events)?

• Yes
• No

10


If yes, please describe your experience, including examples of campaigns or events you managed.
11


Please provide a link to your current work or portfolio of your work for management review. You may attach your current work examples to your application as well.
Required Question