Growth Lead

BSX Social Media Manager

In this role, you will work closely with our co-founders to bring BSX product to millions of DeFi traders. If you enjoy challenges and solving problems, building an enthusiastic, vibrant crypto community, and working remotely in a fast-paced start-up environment, we hope you consider applying.

Role

Manage global growth strategy and execution

• Craft and amplify the BSX brand story within the trading and DeFi communities, utilizing innovative and engaging social media strategies
• Plan and execute an effective social media strategy, focusing on creating high-quality, engaging content
• Continuously increase output, optimize strategies, test new approaches, learn from data, and improve performance
• Manage the full end-to-end process of ideating, writing, executing, and reporting on social media content across major platforms like X and Discord
• Oversee and strategically improve the content strategy for all global social media channels, including Twitter and Discord, as well as the growth strategy for building global community channels
• Create and produce marketing collateral and materials, working with a designer to enhance engagement and results

Improve BSX customer acquisition and community engagement

• Foster a vibrant, well-informed, and highly engaged community across social platforms, ensuring alignment with BSX's core values and goals
• Develop and execute an innovative marketing strategy focused on driving community engagement and growth
• Contribute to creating compelling, educational content that provides value, identifying opportunities and executing content rollout across multiple platforms
• Collaborate with strategic partners, media outlets, and influencers to amplify reach and create mutually beneficial marketing campaigns that drive ecosystem growth

Report on analytics & insights

• Utilize comprehensive social media analytics to inform strategy, monitor brand sentiment, and identify key opportunities for brand growth and community engagement
• Manage and continuously improve the social media and community data infrastructure, attribution pipeline, and tool stack
• Rigorously monitor and analyze key marketing performance metrics to assess impact of initiatives, providing weekly/monthly/quarterly insights to enable continuous improvement

What we're looking for

• Remote, ideally based in Asia/SEA (+/- 3 hours)
• At least 1 year of running social media channel for venture-backed crypto project
• Degen with a strong background in social media marketing, within the crypto, trading, or tech sectors
• Proven track record of building and engaging vibrant online communities, with creative flair for storytelling and content creation (including GIFs, memes, etc.)
• Analytical mindset with experience leveraging social media data and insights to drive strategy and growth
• Dynamic, creative thinker able to adapt to the fast-paced, constantly evolving landscape of DeFi
• Exceptional written and verbal communication skills, capable of cross-functional collaboration and influencing without direct authority
• Strong understanding of trading and blockchain technology, with ability to clearly communicate complex concepts
• Self-motivated self-starter able to create new workstreams and execute end-to-end based on marketing opportunities
• Highly structured and organized, with demonstrated ability to manage multiple relationships and stakeholders simultaneously
• Proficient in using task management systems, specifically Notion, Linear
• Exhibits creative thinking and a proactive approach to identifying and solving problems

Bonus

• Direct experience promoting and growing trader base at centralized exchange or decentralized exchange
• Running multiple creative, viral campaigns around token launch, NFT launch, launchpad, exchange listing, etc.

We're open to arranging paid work trials with potential hires because we think interviews give a very limited view of candidates and the company

Please email View email address on click.appcast.io with a resume (with real name) and any additional information that might help us get to know you (Resume, Github, social account, background info) if interested!