Manager, Strategic Programs - Market Expansion

Overview Astound is a leading provider of internet, WiFi, mobile, and TV services, connected to communities and businesses through fiber infrastructure and internet solutions. The Manager, Strategic Programs – Market Expansion drives subscriber growth and increases penetration across newly serviceable, upgraded, underpenetrated, and prioritized markets. The role includes initiatives related to new builds (current and legacy), MDU growth strategies, system upgrades and speed enhancements, geographic expansion, and competitive winback programs. The manager partners cross-functionally to develop and execute targeted, localized growth programs that maximize market performance and support organizational objectives. Responsibilities Owns strategy development for market expansion initiatives. Use competitive analysis, research, and data-driven tools to drive results. Develop campaign briefs including offer strategy, audience targeting, messaging pillars, and channel mix recommendations (in partnership with Paid Media). Work with Paid Media teams to translate strategy into channel execution. Align with Pricing and Finance teams to design promotions with revenue and margin targets. Partner with Marketing Ops to ensure on-time asset deployment; synchronize campaign timing and messaging across channels. Collaborate with Brand/Creative to maintain consistency and urgency in messaging. Ensure Go-To-Market team alignment for seamless execution. Develop and implement programs including but not limited to: GTM strategy for newly constructed communities and activation timing in coordination with construction/operations. Launch rapid acquisition campaigns at first serviceability and identify underpenetrated communities. Develop second wave penetration strategies and deploy hyper-local campaigns. Analyze saturation and optimize offer positioning; develop comprehensive MDU growth strategies and field-sales takeover plans. Support national activation programs and align assets with property management partnerships. Drive signage, localized digital targeting, and event-based conversions; translate speed upgrades and fiber expansions into marketing narratives. Launch geo-targeted campaigns in upgraded markets and increase premium internet tier adoption. Lead localized marketing for new or expanded territories; prioritize high-value micro-markets and align channel mix with market maturity. Monitor penetration lift and CPA by geography; identify growth opportunities in competitive areas with always-on win strategies. Coordinate with Pricing and Finance for escalation strategies; align winback campaigns with field sales priorities. Track penetration lift by segment and geography; provide executive dashboards and narratives on expansion performance. Actively support and promote Astound's Inclusion and Belonging initiatives and contribute to a respectful and empowering work environment. Other duties as assigned. Qualifications 5-8+ years managing strategic marketing strategy in telecom, subscription, or high-volume acquisition businesses. 3+ years in a competitive environment and/or with a challenger brand. Experience managing $10M+ performance budgets preferred. Experience leveraging AI tools to automate or enhance analytical workflows is preferred. Experience in agency or telecommunications environments is a plus. Expertise leading full-funnel marketing efforts and strategy; proven ability to scale acquisition efficiently. Strong analytical skills with ability to interpret data and translate findings into actionable insights. Demonstrated ability to manage multiple projects in a fast-paced, deadline-driven environment. Advanced proficiency in Excel for data analysis and reporting. Education High school diploma or equivalent required. Bachelor's degree preferred (Marketing, Digital Marketing, Communications or related fields). MBA, advanced degree, or digital certification is a plus. Equal Opportunity Astound is an Equal Opportunity Employer. We are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. #J-18808-Ljbffr