Associate Director, Global Customer Insights

Job Responsibilities Lead the Global Insights agenda with assigned BUs, enabling BD long‑term success with a focus on Launch Excellence. Ensure insights measurably improve launch decisions, value propositions, and commercial outcomes for priority programs. Serve as a subject matter expert in Insights formulation, design and facilitate cross‑functional workshops, and coach teams on insights quality standards. Support all stages of NPD and Launch process: understand unmet customer needs, formulate and quantify opportunity areas, develop and test value propositions and launch/campaign strategies. Translate customer insights into clear, strategic recommendations that inform business decisions. Partner with Business Unit, Region, and Functional leaders (Marketing, R&D, Business Development, Medical Affairs) to build and deliver actionable Insights plans. Integrate primary research with enterprise data, advanced analytics, and AI‑enabled synthesis to deliver forward‑looking, decision‑oriented insights rather than retrospective research outputs. Practice data synthesis & storytelling: integrate multiple data sources into actionable insights, craft compelling narratives, and influence leadership decisions. Communicate objective, in‑depth, and actionable insights and recommendations to key business partners and collaborators through reports, presentations, and ad‑hoc meetings. Drive insight adoption by embedding insights into ways of working, tracking usage and impact, and establishing post‑launch learning loops for continuous improvement. Stay current with market standard processes, emerging methodologies, and innovative research approaches; act as an inspiring leader for Insights within BD. Qualifications Bachelor’s degree required; MBA preferred. 8+ years of experience in strategic Insights and Analytics roles. 3+ years of experience in Innovation and Launch Excellence oriented roles. Experience conducting primary and secondary market research, including ethnographic research. Proficiency in analytic methods such as volumetric forecasting, MMA, TURF, Max‑Diff, choice‑based methods. Experience in segmentation, pricing, messaging, and A&Us research methodologies. Experience leading Insights vendors. Preferred industry experience in medical devices, pharmaceuticals, or OTC. Preferred global research experience. Benefits Competitive compensation package with annual bonus and potential discretionary LTI bonus. Health and well‑being benefits: medical coverage, Health Savings Accounts, Flexible Spending Accounts, dental coverage, vision coverage, Hospital Care Insurance, Critical Illness Insurance, Accidental Injury Insurance, Life and AD&D insurance, short‑term disability coverage, long‑term disability coverage, long‑term care insurance. Other well‑being resources: anxiety management program, wellness incentives, sleep improvement program, diabetes management program, virtual physical therapy, emotional/mental health support programs, weight management programs, gastrointestinal health program, substance use management program, musculoskeletal surgery, cancer treatment, and bariatric surgery benefit. Retirement and financial well‑being: BD 401(k) Plan, BD Deferred Compensation and Restoration Plan, 529 College Savings Plan, financial counseling, Baxter Credit Union, Daily Pay, college financial aid and application guidance. Life balance programs: paid time off (PTO), educational assistance/tuition reimbursement, MetLife Legal Plan, group auto and home insurance, pet insurance, commuter benefits, discounts on products and services, academic achievement scholarship, service recognition awards, employer matching donation, workplace accommodations, adoption assistance, backup day care and eldercare, support for neurodivergent adults, children, and caregivers, employee assistance program, paid parental leave, support for fertility, birthing, postpartum, and age‑related hormonal changes, bereavement leave, military leave, personal leave, FML, jury and witness duty leave. Equal Employment Opportunity Becton, Dickinson, and Company is an Equal Opportunity Employer. All applicants are evaluated without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr