Director of Fabrication Equipment Sales

Director of Fabrication Equipment Sales

About the Role

We are seeking a seasoned Director of Fabrication Machinery to lead the buying and selling of fabrication equipment at a high level. This is a revenue-driving role built for someone who already lives in the fabrication market, which includes press brakes, lasers, plasma, waterjet, roll formers, structural, and supporting equipment, and has the relationships to move quickly and decisively.

This position is not about learning the business. It’s about leveraging deep industry experience, an established network, and sharp commercial instincts to originate deals, close transactions, and scale volume. You will have the autonomy to run your book, the technology to transact efficiently, and the backing of a company built to support top-tier sales leaders.

Earning potential can reach $400,000+ , directly tied to performance. The upside is real, but so are the expectations. Success in this role requires someone who already knows the players, understands true market values, and can win business based on credibility and execution.

If you are already a top performer in fabrication machinery sales or acquisitions and want a platform that rewards results without bureaucracy, red tape, and capped compensation, this role is designed for you.

Key Responsibilities

• Develop and manage a pipeline of buyers and sellers within manufacturing, fabrication, and industrial markets
• Expand Fabrication Division in domestic and international markets through direct sales, full facility auctions, and liquidations
• Procure and Sell used Fabrication and Metalworking equipment (e.g., lasers, press brakes, coil, fabrication machinery)
• Identify customer needs and recommend appropriate equipment solutions and valuations
• Negotiate pricing, terms, and deal structures in coordination with internal teams
• Represent the company professionally with customers, partners, and at industry events
• Maintain accurate deal tracking and communication throughout the sales process

Qualifications

• Domain knowledge of Fabrication equipment, the manufacturing process, and capital equipment buying cycles.
• 8+ years of Proven experience selling Fabrication or metalworking equipment (required)
• Strong understanding of manufacturing environments, shop operations, and capital equipment buying cycles
• Established senior-level industry relationships with the ability to engage key stakeholders and accelerate strategic growth
• Self-motivated, disciplined, and comfortable working autonomously and as a team
• Excellent communication and negotiation skills
• Willingness to travel as needed

What We Offer

• Best -in-industry commission structure with uncapped earning potential, plus year end performance bonus.
• Operational, marketing, and administrative support to help you close deals
• Direct access to database of over 700K manufacturing contacts
• Dedicated 5-person marketing staff specializing in email marketing, SEO, and outreach
• Sophisticated lead generation engine delivering 25-35 qualified sales lead per week
• An in-house web development team supporting digital campaigns and actively responding to trends and embracing new technologies
• A strategically positioned warehouse enabling you to leverage inventory with fast turnaround opportunities and value-added solutions for buyers and sellers.
• A professional, ethical, and experienced team with deep industry knowledge
• The opportunity to grow with a well-established organization in the machinery space

Benefits

• Matching 401K
• Health and Vision Insurance
• PTO and Holiday Pay

Ideal Candidate

The ideal candidate is a proven, senior-level sales leader with deep domain expertise in fabrication and metalworking equipment. You have 8–10+ years of success selling high-value capital equipment such as lasers, press brakes, shears, coil lines, and related fabrication machinery. You also bring hands-on experience in auctions, liquidations, and full facility closures, with the ability to evaluate assets, advise on value, and execute the sales process with professionalism, speed, and urgency. You are disciplined, self-motivated, and comfortable working autonomously while also leading, mentoring, and elevating a sales team.

About MMI

Machinery Marketing International (MMI) is the #1 provider of used industrial machinery solutions—specializing in fabrication and metalworking equipment sales, full facility auctions, liquidations, and asset recovery for manufacturers across North America and global markets. We are recognized for operating with integrity, professionalism, and deep domain expertise, helping buyers and sellers execute high-value equipment transactions with confidence.

MMI offers a rare combination of a high-performing team and unmatched resources: a proprietary database of 700,000+ manufacturing contacts, a dedicated in-house marketing and web development team, and an integrated lead-generation engine delivering 25–35 qualified leads per week. With a strategically positioned warehouse and inventory platform, we also provide fast-turnaround opportunities and value-added solutions that differentiate us in the marketplace.

At MMI, you’ll join a growth-minded organization where top performers are supported, developed, and rewarded—and where the platform is built to help you win.