Demand Generation Manager (B2B SaaS)
LoginRadius
Job Title
Demand Generation Manager (B2B SaaS)
This is a remote position. Company Overview LoginRadius stands at the forefront of innovation with our cutting-edge Customer Identity and Access Management (CIAM) platform. Our mission is to revolutionize the way businesses manage customer and partner identities, offering streamlined registration and robust identity management solutions. We empower enterprises to deliver seamless, secure, and compliant external experiences (for both customers and partners), driving engagement and loyalty. Join us as we push the boundaries of what's possible in identity management.
Role Overview We are seeking a results-oriented Demand Generation Manager (B2B SaaS) to drive growth for LoginRadius' B2B SaaS solutions. In this role, you will plan, execute, and optimize multi-channel campaigns to generate high-quality leads and accelerate revenue. You'll collaborate closely with Sales, Product Marketing, and Content teams to design scalable demand programs that align with LoginRadius' business objectives and support our global expansion.
Key Responsibilities
- Plan and execute multi-channel demand generation campaigns (ABM, SEM, Social Ads, Webinars) for target markets including North America, and Europe.
- Collaborate with Sales and Marketing teams to ensure campaigns align with business goals and regional GTM strategies.
- Leverage marketing automation tools (HubSpot) and CRM platforms for tracking, reporting, and campaign optimization.
- Support Account-Based Marketing (ABM) programs targeting strategic enterprise accounts in priority regions.
- Analyze campaign performance, measure ROI, and make data-driven recommendations for continuous improvement.
Required Qualifications
- 5+ years of experience in B2B SaaS demand generation or digital marketing, preferably in technology or platform-led products.
- Proficiency in analytics and reporting: Funnel metrics (MQL, SQL, CAC, pipeline contribution) Campaign ROI and attribution models Working knowledge of web analytics (GA4, UTM tracking, conversion events, landing page optimization).
- Ability to run A/B tests on ads, landing pages, messaging, and nurture flows.
- Excellent communication and stakeholder management skills.
- Bachelor's degree in B.Tech, Engineering, Marketing, Business, or an equivalent qualification.
Benefits
- Opportunity to work with a cutting-edge technology company in a rapidly growing industry
- Collaborative and inclusive work environment
- Competitive salary and benefits package
- Health and Accidental Insurance Certification Policy
- Opportunities for professional growth and development
Vacancy posted 1 day ago
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