Manager, TikTok Shop Affiliate, Naturium

Job Description

Job Description

About the Company

e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.

Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.

Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: -with-us

At Naturium, we make skincare that works. Clinically effective, accessible, and unapologetically for everyone. TikTok Shop is one of our fastest-growing commerce channels, and the engine behind it is our community of creators and affiliates. We're looking for a TikTok Shop Affiliate Manager to nurture and grow that community.

This role is about moving beyond transactional social commerce and building lasting relationships. You'll concentrate on L3+ TikTok Shop creators, our top-tier and VIP affiliates, and work closely with the Naturium Community and Creator team to connect affiliate strategy to our broader creator ecosystem. You'll be KPI'd on building the community: growing active affiliate counts, deepening relationships, and turning the network into predictable, growing GMV while fostering the Naturium brand love.

While TikTok Shop is the primary focus, we want someone who can identify new opportunities as social commerce shifts and push what creators and content can contribute across the full funnel. That includes expanding to emerging affiliate platforms to diversify revenue and leveraging creator content well beyond TikTok Shop to fuel UGC, paid social, and broader media performance.

You'll partner with the media team on scaling GMV Max efficiently, bringing the creative and community insight at every step.

We're looking for someone entrepreneurial and self-directed, with a business mindset. You'll have the freedom to chart your own course and build something from the ground up, working cross-collaboratively across teams to make it happen.

Responsibilities

Build & Nurture the Creator-Affiliate Community

• Build and scale Naturium's TikTok Shop affiliate network from outreach through activation, retention, and re-engagement. This is the core KPI of the role.
• Concentrate on L3+ creators, our top-tier and VIP affiliates. Build direct, personal relationships with priority talent through proactive, credible outreach.
• Develop a differentiated VIP experience for top performers: exclusive product access, early launch visibility, education, incentives, experiences, and community moments.
• Build clear pathways that move affiliates from recruitment to activation to growth, with measurable tiers and progress tracking.
• Recognize emerging affiliate talent early and nurture their growth regardless of seller level.
• Foster the creator community through in-person events, webinars, and active daily communications via Lark, Discord, and the TikTok Shop Affiliate Center.
• Plan and run affiliate campaigns and contests with defined KPIs to activate and grow the community.
• Brief Creators & Activate Content
• Lead by example. Film first-party TikTok content that models high-quality storytelling and product education for the affiliate network.
• Develop personalized, data-driven creator briefs in consultation with Brand Marketing and Community team.
• Break down top-performing affiliate content to find what drives sales and turn those findings into briefs that guide affiliates toward high-converting content.

Affiliate Strategy & the ACE Framework

• Apply TikTok Shop's ACE framework strategically to shape Naturium's affiliate, content, and commerce approach.
• Forecast affiliate-driven GMV and pace against monthly and quarterly targets.
• Manage sampling, outreach, commission, and incentive budgets against ROI targets.
• Content Flywheel & Full-Funnel Impact
• Build a content flywheel that leverages VIP affiliate content well beyond TikTok Shop, including UGC and paid partnerships that fuel Meta and other channels.
• Identify top-performing creators whose content can scale into paid media, connecting creator performance to broader ad account results.
• Partner with the media team to ensure creator content flows seamlessly into paid social, boosting, and full-funnel activation.

Platform Expansion & Diversification

• Identify and test new affiliate and social commerce platforms as the landscape evolves to diversify revenue and reduce platform risk.
• Explore under-tapped opportunities such as Amazon creators and emerging platforms where Naturium can gain an early-mover advantage.
• Bring a test-and-learn mindset to new channels, scaling what works and sunsetting what doesn't.

Shop Operations & Cross-Functional Partnership

• Own day-to-day fluency in TikTok Shop Seller Center and Affiliate Center.
• Manage hands-on product seeding to VIP creators, including order placement, shipment tracking, and personalized product sends.
• Work in close alignment with the Naturium Community and Creator team to ensure affiliate strategy is tightly connected to the broader creator ecosystem, and hand in hand with Operations, Media, Supply Chain, Brand Marketing, Influencer, CRM, Loyalty, Events, and external agency partners.
• Serve as the primary point of contact for TikTok Shop agency and platform partners.
• Deliver weekly, monthly, and quarterly reporting with clear, actionable recommendations for senior leadership.

Requirements

• 4+ years in affiliate, influencer, creator, partnerships, or social-commerce roles, with hands-on TikTok Shop experience.
• Strong preference for an active TikTok content creator with affiliate status. More than anything, you approach this role with the mindset of a creator.
• Equal parts relationship builder and commercial operator, with a track record of turning creator relationships into revenue.
• Entrepreneurial and self-directed, with a business mindset. Comfortable building programs that do not yet have a playbook.
• Fluency in TikTok as a platform and active in the spaces where creators live: Lark, Discord, and the TikTok Shop Affiliate Center.
• Fluent in TikTok Shop Seller Center and Affiliate Center. Familiarity with creator management platforms such as Euka, Cruva, Unbox, and Reacher.
• Comfort with numbers. You can read a GMV/commission dashboard, spot what's working, and make decisions from it.
• Experience or strong interest in expanding affiliate strategy across platforms beyond TikTok Shop, including Amazon and emerging social commerce channels.
• Strong communication skills with the ability to present to and influence senior leadership.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

The base salary range for this role is listed above.

Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.

Compensation components are subject to change at the company’s discretion

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (-job-applicant-privacy-notice) for how your personal information is used and shared.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.