Marketing Channel Execution Manager

Marketing Channel Execution Manager

Charlotte, North Carolina;Richmond, Virginia; Newark, Delaware; Plano, Texas; Chandler, Arizona; Boston, Massachusetts; New York, New York; Chicago, Illinois; Waltham, Massachusetts; Pennington, New Jersey

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Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits.

We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.

Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.

At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Job Description:

This job is responsible for achieving goals through coding and/or metadata management, support and technical direction for platforms and operations working under guided supervision when needed. Key responsibilities include interacting with managers and partners to identify, research, analyze and resolve complex problems or to develop significant process enhancements. Job expectations include translating business needs into technical requirements for supported platforms, working independently with direction.

Responsible for delivery of tactical plans to achieve goals through coding and/or metadata management, support and technical direction for platforms and operations, and providing input to marketing offer design in associate and digital channels.

• This role supports the delivery of marketing campaigns in the Offers Management/Insights Engine platforms across all products in associate & digital channels. Includes end-to-end process to launch new offers and change existing offer design, capturing requirements, drive execution timeline, write & execute test scripts, UAT and production validation.

• This role also supports channel integration and expansion initiatives.

• This role develops implementation plans for targeted offers and referrals, consulting with partners across marketing, including strategy, creative, product and channel

• This role translates the intended customer and associate experience into technical requirements for offer display and is a SME for integration and functionality across delivery platforms, real-time rules, file delivery, front-end and back-end applications.

• This role manages strict execution timelines and SLAs for implementation plans, test script preparation, test data requests, to ensure on-time and error-free deployment.

• This role performs user acceptance testing and production certification and ongoing monitoring of a production environment to reduce the risk of defects.

Required Qualifications:

• 5 to 7 years in roles related to project and initiative delivery

• Experience writing and/or capturing business and system requirements

• Demonstrated ability to develop strong relationships and drive vertical/horizontal collaboration

• Strong written/verbal communication skills, including development of persuasive executive level presentations and simplifying complex concepts for broad consumption

• Skilled with MS Office (PowerPoint, Excel, Word)

• Demonstrated ability to identify, analyze and solve problems

• Detail oriented and execution focused

• Self-motivated, ability to adapt to changing requirements, and capability to manage multiple tasks in a fast paced environment

• Ability to navigate the organization to accomplish goals

• Strong relationship management skills and the ability to coordinate and drive execution against priorities

• Ability to operate in the gray space

Desired Qualifications:

• Previous experience in a highly matrixed financial institution

• Six Sigma, Project Management, or Agile experience

• Experience with Lead Generation in a Marketing organization

• Excellent quantitative and qualitative analytical skills

Skills:

• Attention to Detail

• Collaboration

• Problem Solving

• Recording/Organizing Information

• Solution Delivery Process

• Active Listening

• Data Collection and Entry

• Oral Communications

• Technical Documentation

• Technical Strategy Development

• Analytical Thinking

• Data Quality Management

• Decision Making

• Project Management

• Written Communications

Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

​It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.

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Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy (“Policy”) establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.

Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank’s required accommodation request process before your first day of work.

This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.