Mid-Market Design Strategist for Events

Our mission is to power prosperity around the world. Intuit is the global technology platform that helps consumers and small businesses prosper. We're a mission-driven, global financial technology company that creates products and tools to help you manage your money, get out of debt, and make smart financial decisions. We're known for products like QuickBooks, Mailchimp, TurboTax, and Credit Karma. At our core, we are deeply customer-obsessed, relentlessly focused on solving our customers' most important problems and tenaciously delivering profound benefits that help them prosper. The CEO Transformation Office is a high-impact organization reporting directly to the CEO. Its mission: mobilize the company around what matters most, shape the market, and accelerate Intuit's transformation into the world's leading global financial platform and system of intelligence. This team sits at the intersection of strategy, storytelling, creativity, and execution. We bring together communications, creative, narrative development, and flagship events and experiences under one unified organization to ensure Intuit shows up with clarity, consistency, and conviction—internally and externally. From customers and prospects to media and investors, we shape how Intuit’s vision comes to life in the world. Joining the CEO Transformation Office means working on the company’s most visible, mission-critical initiatives, partnering with senior leaders across the business, and helping define how Intuit’s strategy is experienced by the world. This is a team for builders, storytellers, and operators who want to shape the future. Responsibilities We are looking for a seasoned design strategist to join the Strategic Events team, as part of the CEO Transformation Office at Intuit focused on the Mid-Market businesses we serve. Mid-market businesses are underserved, skeptical of enterprise software, and increasingly overwhelmed. Our job is to build experiences that crack that open — experiences so well-designed and so insight-driven that they shift what a mid-market decision-maker believes is possible for their business. We are looking for a seasoned design strategist to champion Intuit’s mid-market audience by fueling all events with insights and business strategy. Customer centricity is at the center of this role - whether we’re uncovering insights through deep research studies, bringing customers to life, creating immersive customer demos, and more, we will always put insights and strategic intent at the center of everything we do. Own the insight-to-experience content strategy for mid-market pipeline events at scale: You’ll be the person who keeps the work honest — who asks ‘what does this audience need to walk away believing?’ and then architect every element of the experience to get them there. Design the storytelling experience whether it’s a trade-show, virtual webinar or high-touch executive experience. Co-create it with the team, pressure-test it with stakeholders, and make sure it holds its shape from the first alignment meeting to the final run‑of‑show. Stay through execution. Strategic intent erodes under production pressure. Your job is to make sure it doesn’t — staying embedded through concept development, content builds, and live delivery. Design and develop high‑impact mid‑market growth experiences: Build pipeline events and immersive experiences that introduce mid‑market decision‑makers to Intuit’s AI‑powered capabilities — in a way that feels immediately relevant to their business, not like a vendor pitch. Develop innovation narratives and product storytelling for mid‑market customer and partner audiences — translating complex platform capabilities into clear, compelling value through demos and presentations. Design deep‑dive experiences that help mid‑market audiences feel the weight of the problems Intuit solves and viscerally understand why Intuit’s approach is different. Create scalable experience frameworks that can run across markets, segments, and formats — from intimate roundtables to large‑scale pipeline events. Drive the strategy‑to‑pipeline connection: Partner closely with commercial, product marketing, and growth teams to ensure pipeline event strategy is tightly aligned with segment‑specific growth goals. Use audience insight and behavioral data to continuously sharpen the experience — what’s converting, what’s falling flat, and what needs to evolve. Build the point of view on what the mid‑market audience needs to believe at each stage of the funnel, and design experiences that move them there. Qualifications Experience: At least 12‑15 years in design thinking, strategy, product storytelling, experiential marketing, or a related field. Bonus if you’ve worked in B2B pipeline or mid‑market growth contexts. Design thinking in your DNA: It isn’t a workshop tool you pull out occasionally — it’s the way you work. You have a track record of scrappy (not crappy) prototyping, piloting, and experimenting to land the right audience experience. Research mastery: Expert in generative research methodologies with killer synthesis skills. You get to clear, actionable insights fast — and you can make a room believe in them enough to build around them. Commercial instinct: You understand what it takes to move a mid‑market buyer. You think in terms of belief shifts, not just moments. You know the difference between an experience that’s impressive and one that actually converts. Storytelling that moves people. Exceptional written and verbal communication. You can write for a CFO and for a small business owner. You’re comfortable with creative briefs, executive narratives, product storytelling, and everything in between. Influence without authority: Proven track record of leading horizontally, managing up, and bringing diverse stakeholders to alignment — especially under ambiguity and against the clock. High tolerance for ambiguity: You thrive in fluid environments. You spot when the team is losing the thread and you bring it back. Galvanizing presence. Experience building genuine energy — in a room, in a team, in a market segment — around an insight, a theme, or a POV. One more thing: At Intuit we truly value diversity. Have a superpower that makes you the person everyone wants on their team? We want to talk to you. Compensation and Benefits Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is: Bay Area California $203,000-274,500 #J-18808-Ljbffr Intuit Inc.