Marketing Content Specialist

Marketing Content Specialist

The Marketing Content Specialist is responsible for creating and executing high-quality content that drives brand awareness, engagement, and business growth across Woodgrain's digital channels. This role combines professional-level photo and video production with digital content marketing execution across social media, blogs, and email campaigns. The ideal candidate is a self-starter who is highly organized, detail-oriented, and experienced in social media management.

Duties & Responsibilities:

• Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, YouTube, Pinterest, and TikTok through strategic content creation and publishing
• Create engaging multimedia content including video, photography, graphics, and written copy that supports brand awareness and marketing initiatives
• Lead video and photo production from concept through final delivery, including planning, filming, editing, and post-production
• Develop creative assets for digital and print campaigns while maintaining brand consistency across all channels and materials
• Build and maintain a content calendar to support social media, website, blog, and email marketing efforts
• Collaborate with internal teams and external partners, including influencers, to develop compelling content and campaign strategies
• Engage with audiences across platforms by responding to inquiries and fostering positive customer interactions
• Monitor content and campaign performance, analyze engagement metrics, and provide recommendations to improve reach and effectiveness
• Maintain and organize digital media assets to support ongoing marketing and communication initiatives

Requirements:

• Bachelor's degree in Graphic Design, Marketing, Communication, or related field is preferred
• At least 3 years of social media management or content creation experience
• Previous experience with videography, photography, or digital marketing is highly desirable
• Must be proficient in Adobe Creative Suite, including Photoshop, Lightroom, and Premiere Pro

Additional Skills:

• Ability to listen to others to determine needs, collaborate, and then develop solutions
• Strong attention to detail and a creative mindset with a passion for storytelling and brand development
• Commitment to quality and achieving results that are oriented to detail and task completion
• Strong customer service abilities and abilities to interact with professionalism, composure, and empathy
• Excellent communication abilities and interpersonal skills to be leveraged across virtual platforms and in-person
• Comfortable working in a fast-paced environment with little to no issue dealing with multiple tasks and projects at one time
• Ability to work efficiently with team members from different geographical locations and expertise backgrounds
• Ability to effectively communicate in English, both verbally and in writing. Additional languages preferred.

Physical Demands:

• The physical demands and work environment are representative of a typical office environment. While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to press, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk and hear. The employee must occasionally lift or move up to 25 pounds.

Schedule:

• This position follows a Monday through Friday schedule, excluding company holidays, with working hours that may vary based on departmental needs.

Woodgrain is an Equal Employment Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and employees without regard to race, color, religion, sex, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Woodgrain is a drug, alcohol, and tobacco-free workplace. All offers of employment are contingent upon pre-employment background and drug screening, and some positions require a fitness for duty test.