Mobile Marketing Analyst II

OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts-in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.


THE IMPACT YOU CAN HAVE

Mobile Analyst II will be responsible for strategizing, optimizing, and executing marketing plans within mobile channels as they relate to personalization, loyalty, marketing and merchandising promotions. This role supports the development and ongoing optimization of mobile marketing initiatives, delivering personalized, automated messaging across mobile channels. The position applies working knowledge of data structures, handlebar and logic coding, and system integrations to ensure accurate campaign deployment, tracking, and performance measurement. The Mobile Marketing Analyst II is responsible for identifying emerging engagement strategies, executing structured testing, analyzing performance data, and prioritizing communications across Push and SMS. This role partners with internal and external teams, collaborating across cross-functional and technical stakeholders to support mobile marketing initiatives.

YOU'LL ACCOMPLISH THESE GOALS BY:

• Develop a cohesive strategy supporting the role of mobile messaging within the Ulta Beauty guest experience
• Drive the creation and implementation of in-app, push, and SMS notification marketing programs
• Define engagement strategies and programs, while ensuring accurate and timely deployments
• Leverage data to analyze and track the impact, effectiveness and optimization of campaigns
• Work directly with CRM and Mobile Engineering Teams to implement and improve programs
• Work with designers, copywriters, and the site team to create and optimize messaging for push notifications, in-app messages, and SMS campaigns
• Ideate and design mobile campaigns and journeys in partnership with cross-functional and personalization teams to drive customer engagement
• Apply technical expertise, including data coding skills, to support campaign setup, formatting, and troubleshooting across mobile channels
• Demonstrate knowledge of various digital channel strategies for Promotional, Transactional, and Automated programs
• Set up A/B tests to test personalization and ensure copy, timing of message, frequency of message, guest experience and other factors are optimized
• Deliver quality experiences and promptly troubleshoot issues, resolve and communicate solutions
• Create and distribute KPI reports relating to mobile campaigns and ad hoc projects, presenting insights and recommendations to leadership teams; create benchmarks for push messaging
• Develop process documentation, communicate changes and conduct training as needed
• Stay up-to-date and share best practices in mobile channel marketing initiatives & innovations

THE ESSENTIALS OF SUCCESS

• 4+ years of prior email, mobile, and CRM marketing experience required, preferably for a multichannel retail brand
• Bachelor's degree is required, preferably with an emphasis in marketing/business
• Strong coding skills and understanding of audience data structures, tagging, system integrations, and marketing automation or mobile engagement platforms to support campaign implementation
• HTML experience is preferred
• Have proven skills in highly targeted and customer-centric campaign development, management, and analysis
• Mobile savvy; familiar with the unique stylistic requirements that make digital content successful
• Thinks strategically while staying on top of tactical execution; able to grasp complex business processes and maintain attention to detail
• Quantitative skills, including Excel, data validation, reporting, analysis, and visualization
• Collaborative, responsive, self-motivated, driven, independent
• Highly organized and possesses excellent time management, multi-tasking and prioritization skills
• Excellent oral and written communication skills with an ability to influence others
• Passion for testing, learning and making data-driven decisions

#LI-JR1

#LI-Hybrid

The pay range for this position is $68,200.00 - $95,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company's bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page:


ABOUT

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful . Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.