eCommerce Marketing Manager

Job Description This is an in-house position. Please do not apply if you are looking for remote work. Inno Supps stands as the industry's fastest-growing eCommerce company, specializing in health and wellness supplements. Our team thrives on high energy, fun, and collaboration. We are in search of an exceptionally detail-oriented and savvy eCommerce Marketing Manager to join our team! As an eCommerce Marketing Manager at Inno Supps, you will play a crucial role in optimizing our online presence and improving conversion rates. You will work closely with the Chief Marketing Officer to enhance our landing pages, conduct A/B tests, and ensure the smooth execution of web development projects. If you are a results-driven and detail-oriented individual with a passion for e-commerce marketing, this is the perfect opportunity for you: What you will do: Manage product offers and implement strategies to drive online sales, customer acquisition, and retention. Analyze competitors to identify growth opportunities and make data-driven decisions. Collaborate with the web development team to optimize the e-commerce site for user experience and conversion rate. Implement A/B testing and other experiments to enhance website performance. Manage and audit website to enhance user experience. Manage and audit product listing on Google pages. Optimize paid advertising efforts to maximize return on investment (ROI) and drive traffic to the e-commerce site. Develop and implement content marketing strategies to attract and engage target audiences. Map out and optimize the customer journey from acquisition to retention. Implement strategies to improve customer experience and increase customer lifetime value. Who you are: Experience with web analytics tools - Google Analytics, Convert. Skills in content creation and copywriting for digital marketing campaigns. Familiarity with digital marketing tools (e.g., Google Ads, Facebook Ads Manager). Experience with marketing platforms (e.g., Klaviyo, Postscript, Carthook) and marketing automation tools. Strong analytical and problem-solving skills to interpret data and make data-driven decisions. Excellent project management skills to handle multiple campaigns and initiatives simultaneously. Familiarity with A/B testing and experimentation frameworks (e.g., Optimizely, VWO, Convert). Strong creative thinking and ability to develop innovative marketing strategies. Ability to stay updated with the latest trends and technologies in e-commerce and digital marketing. #J-18808-Ljbffr