Referral & Advocacy Growth Lead

DescriptionA client with Kforce is seeking a Referral & Advocacy Growth Lead to join their team in Mountain View, CA. This client serves millions of customers every year. Our opportunity is to turn more of those customers into a powerful source of organic growth. This role is hybrid/onsite in the following locations: Mountain View, CA or San Francisco, CA or Oakland, CA or San Diego, CA.Summary:We're looking for a Senior Referral & Growth Marketing Manager to help reinvent and scale a large customer referral program. This person will develop the strategy, vision, and roadmap for referral growth, while also being hands-on enough to turn ideas into campaigns, customer experiences, and new growth initiatives. The goal is to go beyond traditional "refer-a-friend" campaigns and develop more innovative ways to turn existing customers into advocates who help attract new customers. This is a senior individual contributor role, not a people-management position.What You'll Do:* Develop the long-term referral and customer growth strategy* Assess existing referral programs and identify opportunities for improvement* Build a referral roadmap, including new experiences, incentives, rewards, and loyalty concepts* Identify new ways to turn existing customers into brand advocates and drive customer acquisition* Develop and test new referral and growth marketing concepts* Partner closely with Product and other cross-functional teams to build referral experiences* Translate strategy into actionable campaigns and programs* Use lifecycle and CRM channels where appropriate to support referral initiatives* Help move ideas from concept through execution and launch* Measure results and identify opportunities to improve referral performance* Navigate multiple stakeholders across a large, complex organizationRequirements* Strong referral marketing and/or growth marketing experience* Experience building or scaling large, sophisticated customer acquisition or referral programs* Proven results driving referral, growth, or customer acquisition performance* Experience working in a large-scale or enterprise environment* Ability to develop both a strategic vision and detailed roadmap* Strong hands-on execution skills and willingness to get into the details* Experience partnering cross-functionally, particularly with Product* Ability to take new ideas from strategy through execution* Comfortable operating independently as a senior-level individual contributorNice to Have:* Loyalty or rewards program experience* Customer advocacy experience* Lifecycle or CRM marketing experience* Experience modernizing or rebuilding an existing referral program* Experience within FinTech, SaaS, retail, or e-commerce* Experience designing product-driven referral experiencesThis is a net-new, highly entrepreneurial role with significant ownership. You'll work hands-on - developing concepts, launching pilots, analyzing results, and partnering with Product to turn what works into scalable programs. The mandate is simple: build, prove, then scale.Job TypeContractCompensation69 - $79