Sr. Product Marketing - Advertising

At eBay, we're more than a global ecommerce leader - we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work - every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers - and help us connect people and build communities to create economic opportunity for all.

About the team:

eBay is seeking a dedicated and dynamic Senior Product Marketing Manager -Advertising to drive inbound product marketing and outbound go to market strategy for new advertising products and features. This is a unique opportunity to become an integral part of the eBay marketing team redefining how we bring eBay's products to market. This role will be critical in establishing an important company-wide function, skill and capability. The successful candidate is an experienced product marketer in ad products, webstores, and e-commerce or two-sided tech networks!

What you will accomplish:

• Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing.
• Create customer feedback loops during the product and marketing development process.
• Develop product value propositions, narratives, naming and external facing proof points.
• Manage product launches and ensure customer adoption of new features via in-product content, marketing and communications, customer service, and in-market / sales channels.
• Track internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion.
• Establish repeatable best practices that can scale across product marketing, enabling all product marketers to work in a fast-paced environment, using qualitative and quantitative market and customer insights to grow the impact of product marketing launches.
• Project manage your work while measuring key metrics for success

What you will bring:

• 6+ years of experience in product marketing, with at least 3 years leading company wide initiatives
• Strong track record of developing product and go to market strategies at e-commerce shopping, advertising, payments and/or financial services companies
• Solid experience with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1-2 years applying them to real-world workflows or products
• Proven ability to drive innovation, and execute projects with excellence
• Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents.
• Strong data analysis skills and experience with customer research techniques
• Success working collaboratively with cross-functional teams, and excellent communication skills

Additional Details

The base pay range for this position is expected in the range below:
$154,800 - $206,700

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at View email address on click.appcast.io. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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