Audience Insights & Strategy Manager (Influencer Marketing)

Audience Insights & Strategy Manager (Influencer Marketing)
About The Shelf
At The Shelf, consumer insight sits at the center of how we build marketing campaigns. Our strategy team starts by understanding who audiences are, what they care about, and how they behave online, then translates those insights into creator strategies, creative concepts, and performance‑driven campaigns for global brands.

We partner with companies like Samsung, Uniqlo, H&M; and other leading brands to design creator campaigns rooted in audience understanding, cultural relevance, and measurable performance.

We’re looking for someone who enjoys turning consumer research, audience intelligence, and cultural insight into marketing strategy. If you’ve worked in consumer insights, audience research, social intelligence, or media strategy and have wanted to see your insights shape real campaigns, this role was built for you.

About the role

This role sits at the intersection of consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners.

Unlike many insight roles where research stops at a report or presentation, your work here will directly influence how campaigns are designed and executed.

You will work closely with internal teams and company leadership to translate insights into strategic recommendations that drive real marketing outcomes.

The insights generated by this role influence not only campaign strategy but also the broader thinking and thought leadership that shapes how The Shelf advises brands.

What youll do
Translate consumer insights into campaign strategy

Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies

Use social listening and cultural signals to identify emerging conversations and trends

Translate findings into clear strategic recommendations for internal teams and clients

Identify audience segments and communities relevant to brand campaigns

Inform creator selection and creative direction using consumer insights

Collaborate with creative, account, and media teams to shape campaign concepts

Support client strategy and campaign planning

Contribute to campaign strategy development for major brand partners

Present insights and strategic recommendations internally and to clients

Help develop messaging frameworks grounded in audience motivations and behavior

Contribute to thought leadership

Identify emerging trends in consumer behavior and creator marketing

Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking

Who This Role Is Great For

This role is a great fit for someone who enjoys connecting consumer behavior with marketing strategy.

Consumer insights or research teams

Audience strategy or intelligence roles at media agencies

Social listening or cultural intelligence teams

Data and analytics roles within creator marketing platforms

You may currently work in a role where you analyze audience data or consumer research but want to see those insights directly influence creative ideas, creator partnerships, and real marketing campaigns.

What Were Looking For

4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles

Experience translating research or audience data into marketing or strategic recommendations

Strong analytical thinking combined with clear storytelling and presentation skills

Comfort working with both qualitative and quantitative insights

Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus.

Why This Role Is Different
At many companies, insights stop at a report or presentation. At The Shelf, insights drive real marketing decisions.

Your work will directly influence:

Creator selection

How brands approach creator marketing

This role also works closely with leadership and has the opportunity to help shape how our strategy team evolves as the company continues to grow.

What We Offer

Fully remote team across the US, Canada, and Europe

Opportunity to work with leading global brands

Competitive salary and benefits

Flexible work environment

A chance to help shape the future of insights‑driven creator marketing

Apply
If you enjoy connecting consumer insight with real marketing impact, we’d love to hear from you

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