Director, Audience & Connections Strategy

Director, Audience & Connections Strategy
Wpromote is seeking a Director, Audience & Connections Strategy to act as a key strategic partner, blending audience intelligence with connections planning to design cross‑channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the Senior Director of Connections Strategy, the selected candidate will shape how data, insights, and culture come together to drive meaningful impact across media touchpoints.

Responsibilities

Design comprehensive connections strategies across paid, owned, and earned channels.

Conduct analysis and research to uncover category, cultural, and consumer insights.

Create meaningful consumer journeys that map the path to purchase and identify key moments of influence.

Serve as a strategic thought partner to clients, providing expert guidance on media investment decisions.

Collaborate closely with media, data, account, and creative teams to ensure strategies align with broader campaign objectives.

Represent the agencys strategic point of view in client presentations and new business pitches.

Contribute to thought‑leadership initiatives that position the agency as an industry leader.

Qualifications

6–8 years of experience in consumer insights, connections strategy, or a related field within an advertising/media agency.

Deep expertise in audience and competitive intelligence tools such as GWI, MRI‑Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and SimilarWeb.

Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels.

Strong ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment.

Background supporting new business pitches and collaborating closely with media strategy.

Experience presenting strategic recommendations to senior leadership.

Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels.

Strong analytical skills and ability to identify meaningful insights and patterns.

Experience developing consumer journey frameworks and campaign platforms.

Working knowledge of AI tools and capability to design creative prompts for ideation and framework development.

Strategic mindset with a consumer‑centric approach.

Strong communication and presentation skills that inspire clients and teams.

Understanding of media planning, research, and measurement methodologies.

Nice to Have

Advanced degree or industry certifications.

Benefits

Remote‑first culture

Unlimited PTO

Extended holiday break (winter)

Flexible schedules

Work‑from‑anywhere options*

100% paid parental leave

401(k) matching

Medical, dental, vision, life, pet insurance

Sponsored life insurance

Short‑term disability insurance and additional voluntary insurance

Annual Class Pass credits and more!

Compensation: The anticipated annual salary for this role is $118,000 – $130,000, with potential for annual performance bonus and a target bonus component based on company, department, and individual performance. Bonuses are not guaranteed and require active employment in good standing.

Important Notice: Beware of Job Scams. Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details.

Wpromote is committed to creating a diverse & inclusive environment where everyone can thrive. As an equal‑opportunity employer, we prohibit discrimination based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable laws. Applicants with disabilities may be entitled to reasonable accommodations under the ADA and applicable state or local laws.

Wpromote participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S.

We may use AI tools to support parts of the hiring process, but final hiring decisions are made by humans. For more information about how your data is processed, please contact us.

#J-18808-Ljbffr