Senior Influencer Marketing Manager

About The Role We’re looking for a Senior Influencer Marketing Manager to own and scale our creator ecosystem end-to-end—from sourcing new talent to executing high-impact campaigns. You’ll build and manage a strong pipeline of creators, nurture top-performing partnerships, and drive repeatable growth through smart renegotiation and rebooking strategies. This role is both strategic and hands-on: you’ll identify new platforms and verticals to expand our reach, while supporting outreach, deal negotiation, and campaign execution. Working cross-functionally with marketing, operations and creative teams, you’ll ensure partnerships are structured to hit performance goals and run seamlessly. The ideal candidate is highly organized, data-driven, and independently reliable—someone who can manage multiple workstreams while consistently driving results against key metrics like CAC and ROAS. What You’ll Do Pipeline management Build, maintain, and continuously optimize a robust pipeline of creator and partner talent across key platforms. Proactively source new influencers aligned with brand goals, manage outreach and relationship development, and ensure consistent top-of-funnel growth to support campaign needs. Partner Growth & Retention Own the lifecycle of high-performing creator partnerships, with a focus on retention, renegotiation, and long-term value creation. Analyze performance data to identify top partners, structure rebooking strategies, and deepen relationships to drive ongoing engagement and efficiency. Expansion & Strategy Identify and unlock new growth opportunities by researching emerging platforms, creator segments, and content verticals. Develop strategic recommendations on where and how the brand should show up, and pilot new initiatives to diversify and scale the influencer program. Deal Execution Lead end-to-end execution of influencer partnerships, including outreach, negotiation, contracting, and campaign kickoff. Ensure deals are structured to meet performance goals while aligning with brand guidelines, timelines, and budget constraints. Who You Are 3-5 years of influencer and creator partnership experience, ideally within a DTC brand Strong understanding of key performance metrics such as CAC and ROAS Proven experience negotiating partnerships across YouTube and Instagram (TikTok a plus) Strong organizational skills with the ability to manage multiple moving parts Proactive communicator who can keep campaigns on track with minimal oversight Familiarity with creator marketing tools and trackers (e.g., Airtable, Google Sheets, etc.) is a plus Location & Benefits Boston, MA or NYC, NY (Hybrid: 3 days/week in office) We Offer Fully covered medical benefits Unlimited PTO 401k with up to 4% match Wellness stipend for health & fitness Commuter benefits People First We take care of ourselves, our teammates and our customers equally Constant Improvement Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business Transparent and Open Communication Say it straight or it comes out crooked- respectful and direct communication always Ego is the Enemy Always stay humble, hungry, and curious Think Like an Owner How are my actions or this moment going to affect the big picture? Risk Taking Make informed bets and emotionally move on from the ones that don’t work Creativity and Rapid Iteration Think big, fail fast and inexpensively #J-18808-Ljbffr