Senior Paid Advertising Strategist

Leading paid advertising strategy for a portfolio of client accounts, the remote Senior Paid Advertising Strategist will manage campaign performance, develop strategic recommendations, and ensure effective client communication while mentoring team members. Key responsibilities Own and optimize paid advertising strategy and performance outcomes across various platforms Serve as a subject matter expert during client interactions, translating complex data into actionable insights Collaborate cross-functionally with teams to establish integrated strategies and best practices for campaign management Required qualifications Bachelor's degree preferred 7+ years of experience in digital marketing, particularly in paid search and social media Demonstrated experience managing advertising strategy for multiple clients or complex accounts Hands-on experience with Google Ads, Microsoft Ads, Meta Ads Manager, and Google Analytics Strong understanding of campaign optimization, budget pacing, and conversion tracking