Director, Americas

WHO ARE WE?

The Hong Kong Tourism Board (HKTB) is a government-subvented organization dedicated to promoting Hong Kong as a premier travel destination worldwide, while enhancing the visitor experience. Our mission is to maximize the social and economic contributions of tourism to the Hong Kong community, reinforce the city’s position as Asia’s World City and strengthen its reputation as a world-class tourist destination. For more information, please visit .

HOW YOU WILL CONTRIBUTE AND LEARN?

Reporting to the Deputy Executive Director located at Hong Kong Head Office (HO), this role is accountable for overseeing all the sales and marketing programs in the Americas, to ensure that appropriate, cost-effective sales and marketing activities are conducted within the region to meet agreed objectives. This role will act as a "bridge" between HO and local staff, helping HO to understand the structure, special circumstances, and needs of the Americas market, and helping the local teams to understand HO and global perspectives and imperatives.

The Director is also a figurehead, being seen by external parties as the primary HKTB spokesperson and decision maker in the Americas, and also acting as the leader of a multinational staff team who must be motivated and directed to achieve the desired results.

Below are the major responsibilities.

• Devise the overall strategy for the Americas, lead the implementation of marketing, PR and trade initiatives and programs to achieve set business objectives and KPIs.
• Identify, establish and maintain strategic partnerships with different stakeholders (including but not limited to government, media, online portals, airlines and travel trade industry). Responsible for the strategic planning process for the Americas, review and evaluate completed programs to obtain optimal results.
• Act as the spokesperson in the Americas to establish long-term and effective relationship with both internal and external stakeholders to reinforce the tourism brand of Hong Kong and ensure the sustainable growth of visitor arrivals.
• Keep abreast of the latest market development and provide continuous feedbacks on operational environment, industry development and competitive activities to senior management at Hong Kong Head Office for strategic planning.
• Build a high performance winning team, act as the role model of HKTB’s culture and align the team to embrace the HKTB Mission and Values.
• Manage all business activities and people in the US and Canada offices effectively to ensure consistency with business objectives and in compliance with legal and policy requirements.

WHO ARE WE LOOKING FOR?

• University degree holder preferably in Travel/Tourism, Marketing or related discipline
• At least 15 years’ proven tourism industry experience, of which at least 5 years in senior management level
• Sound understanding of the different market segments in the Americas - leisure, corporate events/conventions, cruises; primary marketing being the Americas.
• Broad-based and in-depth knowledge of, and experience at a senior level across all areas of the marketing mix (advertising, PR, promotions, sales/distribution, research, product development; online marketing skills/experiences important)
• Hong Kong destination knowledge is an advantage
• A strong presenter, and a good spokesperson for Hong Kong in the Americas.
• Analytical, strategic, with strong commercial sense; and results-oriented
• Organized with good planning and implementation skills
• Good people management ability, able to exercise a proactive leadership role and to provide creative, visionary approaches to increase tourism to Hong Kong
• Willingness to travel

LOCATION:

• This position is based in our office in Los Angeles or Toronto.
• We do not offer moving allowances from other cities.

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here .