Social Media Manager

Overview Posting Type: Open Competitive Work Type: Full Time Nature of Work: The work of this classification involves the creation, implementation, and management of social media strategy. This position assists with content creation across multiple platforms. An incumbent in this position exercises considerable independence in the performance of duties and responsibilities and receives general guidance from a superior. Education and Experience: The knowledge, skills, and abilities may be acquired through, but are not limited to, the following combination of education and/or experience. Bachelor\'s degree in public relations, communications, journalism or a related field AND One (1) year of related professional experience in mass communications, journalism, marketing, or a related field. OR An equivalent combination of education and experience. Special Qualifications: Must possess a valid motor vehicle operator\'s license from the time of appointment. Must be available to work flexible hours, weekends, and holidays. If assigned to Crisis Communications, one year of crisis communication experience is preferred. Pay Range: $61,006.40 with step increases to $76,003.20 Annually Benefits: Forty-hour work week. Paid leave per year: twelve days vacation; five days management; fifteen days sick; and fifteen holidays. Employee\'s group health insurance, including major medical, vision, and dental, for individual or family. Defined benefit pension plan, plus Social Security, and more. See hr.cityofomaha.org for detailed information. Who Can Apply: Any person who meets the qualifications and other requirements described in this posting. How to Apply: Completed City of Omaha employment applications must be submitted using the online application from the City website. It is the sole responsibility of the applicant to check and ensure that any and all required application materials and supplemental forms are received by the City of Omaha Human Resources Department by the stated deadline. You may confirm receipt of any materials and forms by contacting the Human Resources Department. If the materials are not received in the Human Resources Department by the stated deadline, they will not be considered. There will be no exceptions to this rule. Examination Information: The examination will consist of a training and experience form designed to assess job-related knowledge, skills, and abilities of the position. The training and experience form will be given to candidates once their application has been received, reviewed by a recruiter, and accepted to test for the position. The form must be completed and returned to the Human Resources Department by August 13, 2026 (passing score 60%). Final eligibility list will be the training and experience form weighted 100%. Veteran Points: To claim five (5) points for veteran\'s preference, you must submit proof of service (such as a DD-214) that includes the date of induction, date of honorable separation, and Social Security number. (You must have completed more than 180 consecutive days of active duty.) To receive an additional five (5) points credit for disability, you must submit proof of eligibility from the United States Department of Veterans Affairs dated within the last 12 months. This information must be submitted to the Human Resources Department by August 13, 2026. Required Knowledge, Skills, and Abilities: Knowledge of, and ability to effectively navigate, social media networks and websites. Knowledge of departmental policies, procedures, regulations, and community engagement best practices. Knowledge of attractions, facilities, and services available to visitors in the Omaha metro area. Knowledge of, and ability to operate, computers and other technology using standard or customized computer or systems software applications appropriate to the assigned tasks. Skill in videography and video editing. Ability to learn and adapt to advances in computer and electronics device technology and software. Ability to create effective content and other promotional pieces designed to attract visitors to the area. Ability to travel independently to domestic and international destinations via commercial airlines. Ability to communicate effectively, orally and in writing. Ability to maintain confidentiality and handle sensitive information with discretion. Ability to establish and maintain effective working relationships with fellow employees, members of the tourism industry, media representatives, and members of the general public. Ability to prioritize and manage multiple projects and responsibilities while meeting stringent deadlines. Ability to adhere to safety policies, procedures, and guidelines. Ability to sit continuously, to stand and walk frequently, and reach, bend, stoop, push, and pull occasionally. Ability to use up to thirty (30) pounds of force occasionally to move objects. Essential Functions: Any one position may not perform all of the duties listed, nor do the listed examples include all of the duties that may be performed in positions allocated to this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions. Creates content for a variety of platforms including, but not limited to, Facebook, Twitter, YouTube, Instagram, Pinterest, and LinkedIn. Implements and manages all social media programs for the assigned division/department. Monitors online conversations and engages when appropriate. Investigates and implements new social media channels as dictated by consumer trends. Tracks and analyzes social media statistics and their impact on the overall marketing and recruitment efforts. Creates talking points for press conferences, community event, and other public appearances. Monitors social media tools, trends, and applications and appropriately applies that knowledge to increasing the use of social media among employees the assigned division/department. Participates in professional associations that will increase understanding of social media tools, techniques, and applications. Maintains regular job attendance in accordance with a schedule established for the position by the supervisor. Performs other related duties as assigned or as the situation dictates within the scope of this classification. The following essential functions are specific to the designated division: Convention & Visitors Bureau Creates a comprehensive social media strategy that promotes the Omaha metro area as a visitor destination. Curates shareable content by managing and maintaining the Omaha Convention and Visitors Bureau (OCVB) calendar of events, as well as creating content for the Omaha Visitors Guide and the Visit Omaha website. Strengthens social media relationships with tourism partners. Crisis Communications Supports public safety messaging by producing content that emphasizes prevention, education, recruitment, and community engagement. Provides accurate real-time updates and consistent messaging during critical incidents, natural disasters, public safety emergencies, or significant community events, and monitors public conversations, engaging when appropriate. Develops pre-scripted templates and strategies for rapid deployment during emergencies. Collaborates with command staff, public information officers, and emergency management partners to ensure coordinated communication. Ensures that communication is clear, accessible, and sensitive to community concerns during high-stress situations. Tracks, analyzes, and reports on social media analytics to assess impact on community relations and recruitment. Monitors misinformation, rumors, and online speculation, and responds appropriately to maintain public trust and confidence. Coordinates with department staff to share stories that highlight public service, employee achievements, and community partnerships. Creates effective content designed to inform, engage, and build trust with the public. Conditions of Employment: Candidates must provide proof of U.S. citizenship, permanent residence, or authorization to work without sponsorship. The City of Omaha reserves the right to conduct pre-employment inquiries or evaluations of candidates for employment as it deems appropriate for the particular position. Pre-employment inquiries may include, without limitation: verification of employment history and educational attainment; review of driving, credit, and criminal convictions; hearing, drug, functional capacity, psychological, vision, and medical tests; and/or any other relevant background information deemed appropriate to determine the suitability of the applicant for the position. Failure to provide the information requested in the application and hiring process in a truthful, timely, accurate, and complete manner may result in disqualification, revocation of a conditional offer of employment, or termination. Reasonable Accommodation: The City of Omaha does not discriminate on the basis of disability. If you need a disability-related accommodation during the job application or selection process, advise the Human Resources Department at least 48 hours prior to the need by emailing View email address on click.appcast.io. Contact Points: City of Omaha Human Resources Department 1819 Farnam St, Suite 506 Omaha, NE 68183 Phone: View phone number on click.appcast.io Fax: View phone number on click.appcast.io Website: hr.cityofomaha.org Email: View email address on click.appcast.io #J-18808-Ljbffr