Paid Social Specialist

To drive client performance and growth, the full-time Specialist, Paid Social will develop strategies and manage the performance of various paid social accounts while working remotely or from designated office locations. Key responsibilities Develop and implement effective paid social strategies for client accounts Analyze performance data to optimize campaigns and drive growth Collaborate with cross-functional teams to align social media efforts with overall marketing objectives Required qualifications Proficiency in Microsoft Office Suite, particularly MS Excel Experience in data analysis and the ability to derive insights for strategy development Strong initiative and ability to work independently as well as part of a team Critical thinking skills with a focus on problem-solving Demonstrated adaptability in evolving media landscapes