Product Manager II - Customer Data Platform, Marketing Technology

Serve as the primary point of contact for the Customer Data Platform provider and deep linking vendor Own day-to-day vendor relationships, monthly business reviews, escalations, contract renewals, and roadmap alignment Own the CDP roadmap, including onboarding customer data sources, improving data quality and enrichment, and delivering platform enhancements Drive AI Agent enablement within the CDP, defining access controls and identifying AI-assisted data onboarding, analysis, and journey-support use cases Support product feed connections into the marketing feed management platform and ensure data completeness, timeliness, and accuracy Translate campaign and marketer needs into requirements and prioritize the backlog and quarterly plan with Engineering leadership Define, measure, and monitor KPIs for CDP and integration health, including data quality, latency, match rates, and feed accuracy Drive root cause analyses Use AI tools to explore data, prototype workflows, build internal tools or proofs of concept, and communicate technical concepts with Engineering Partner with Analytics and Engineering across feature design, testing, and launch Write requirements and specifications and maintain objectives, scope, and data integrity Requirements 3+ years of product management experience in a technology-driven environment, or other relevant experience in a related technical or business role Bachelor's degree in business, marketing, computer science, or related quantitative discipline required Working knowledge of customer data platforms such as Treasure AI, Segment, Adobe, or similar Knowledge of audience segmentation and activation Experience with marketing feed management and downstream marketing and advertising data flows Interest in AI agent enablement for data platforms and customer data access controls Strong technical acumen and understanding of software development principles, data pipelines, and APIs Hands-on curiosity using AI prototyping and code-adjacent tools such as Claude Code, GitHub Copilot, Cursor, or similar Experience managing vendor or partner relationships, business reviews, escalations, and contract renewals Ability to translate business and campaign needs into clear, prioritized technical requirements Strong communication and judgment Familiarity with deep linking and attribution technology, such as Branch or AppsFlyer, nice to have Experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or other marketing automation platforms, nice to have Experience with loyalty platforms, promotions/offer engines, or personalization integrations, nice to have Background in retail, ecommerce, or retail media and high-traffic sales events, nice to have Core Competencies Demonstrates expertise in managing customer data platforms, vendor relationships, and product roadmaps while ensuring data quality and integration health. Proficient in translating business needs into technical requirements and leveraging AI tools for data onboarding and analysis. Highest-signal resume keywords Customer Data Platform Management Vendor Relationship Management AI Agent Enablement Data Quality Monitoring Technical Requirement Translation ATS Optimization Keywords Hard Skills Product Management Data Pipeline Understanding Audience Segmentation Marketing Feed Management APIs Data Analysis KPI Measurement Technical Specification Writing Contract Renewal Management Software Development Principles Soft Skills Strong Communication Judgment Curiosity Industry Keywords Retail Ecommerce Marketing Automation Loyalty Platforms Promotions Engines Tools & Technologies Treasure AI Segment Adobe Salesforce Marketing Cloud Adobe Journey Optimizer Claude Code GitHub Copilot Cursor Branch AppsFlyer #J-18808-Ljbffr Jobtailor