Sales and Brand Manager

ABOUT US

Post Parade is a small production partnership between Kentucky native Brook Smith and esteemed Napa winemaker Thomas Rivers Brown. Sourcing from some of the most coveted vineyards in Napa Valley, Post Parade focuses on site‑specific Chardonnay, Cabernet Sauvignons, and Cabernet Franc. Named after the captivating moment when thoroughbred horses walk onto the racetrack minutes before the starting gate, Post Parade represents the culmination of hard work, planning, and a bit of luck – a transcendent moment that perfectly translates into Thomas and Brook’s shared winemaking and viticultural vision.

DUTIES & RESPONSIBILITIES

SALES MANAGEMENT & HOSPITALITY

Manage team member at the winery and oversee the shared company calendar. Represent Post Parade as the key point of contact for hospitality, tours, tastings, and guest relations. Host private in‑home tastings for VIP mailing list supporters and partner wineries; occasionally host on‑site VIP tastings. Strategically attend auctions, charity events, and trade shows in Napa and nationwide to expand brand exposure and build the mailing list. Coordinate and host on‑ and off‑premise sales events, including in‑home tastings and dinners with aligned wineries across the country. Traveling two weeks a month satisfies this expectation. Build guest loyalty and drive wine sales through compelling brand storytelling and relationship development. Assist team member in conducting sales from bottle to delivery; address customer issues promptly; coordinate wine shipment logistics including packing, rerouting, and replacements. Initiate outreach to referral partners (chauffeurs, concierges, restaurants) to increase brand exposure; funnel qualified referrals to on‑premise sales team. Respond promptly to all guest enquiries via calls, texts, and email. Support on‑site events including winery dinners, member events, and group lunches. Expand and retain the wine club through targeted marketing, outreach, and mailing list sign‑up coordination. Assist with booking business travel aligned with DTC and trade event schedules. Refer customers to affiliated wineries and restaurants to enhance their experience.

DISTRIBUTION CHANNEL MANAGEMENT

Coordinate with team member distribution channel relationships, ensuring compliance and alignment with brand standards. Manage orders, sales targets, and logistics for distribution partners, balancing with DTC efforts. Collaborate with distributors to develop brand presence and sales strategies in various markets. Respond promptly to distributor enquiries and coordinate inventory supply to meet distribution demands. Maintain ongoing dialogue with distribution partners to troubleshoot challenges and identify growth opportunities.

WINE CLUB MANAGEMENT

Brainstorm and execute innovative ideas to expand wine club membership and drive retention. Plan and execute bi‑annual wine club events in Napa and Kentucky focused on member growth and loyalty. With team member manage all logistics for March and October wine club shipments, including inventory and SKU selection. Follow up with credit card declines via text, call, and email; coordinate outreach to top buyers for limited‑production “club only” wines. Collaborate with the team to ensure personalized communication and engagement for loyal club members.

MARKETING & SOCIAL MEDIA

Develop and execute strategic marketing initiatives to enhance brand visibility and support sales growth. Manage and curate content for Post Parade’s social media channels; engage followers with compelling stories, events, and product highlights. Coordinate with photographers, designers, and external agencies to produce marketing materials and digital content. Monitor social media trends and competitor activity to identify brand differentiation opportunities. Draft newsletters, press releases, and promotional emails to maintain active communication with customers and club members. Track and report on social media and marketing campaign performance metrics; recommend improvements. Support event marketing efforts to maximize attendance and generate leads.

OPERATIONAL & ADMINISTRATIVE MANAGEMENT — 30%

Manage inventory monthly across multiple platforms on‑site and at fulfillment houses; reconcile inventory at month‑end. Coordinate shipping logistics in collaboration with Copper Peak Logistics. Update wine SKUs based on availability and new releases; remove depleted stock. Maintain and update e‑commerce and communication platforms including the website, Redchill, WinePulse, and Commerce7. Enter and reconcile sales orders accurately and within 24 hours of receipt; maintain customer database and purchasing habit records. Perform targeted outreach campaigns (phone, SMS, email) with a sales focus to generate DTC revenue. Collaborate with the production team on bottling, transfers, and ordering as needed. With team member restock wine and materials inventory; maintain cleanliness and presentation of tasting supplies and stemware. Print and prepare sales forms, menus, and marketing materials; support third‑party shipments and warehouse coordination.

PROFESSIONAL REQUIREMENTS

Must be 21+ years of age. Bachelor’s Degree preferred. 7+ years luxury customer service / hospitality in wine or related industries. Passion for and knowledge of Napa Valley wines and food & wine culture. Clean professional appearance. Ability to lift 50 lbs. (cases of wine). Wine POS experience (Commerce 7). Exceptional organizational, problem‑solving, and project management skills.

BENEFITS

Major Medical Insurance, 401K with opt‑in. #J-18808-Ljbffr Tasting Room Expo