Director of Marketing

We are looking for an experienced Director of Marketing to lead digital growth initiatives and strengthen customer acquisition efforts. This role combines strategic planning with hands-on execution across paid media, demand generation, analytics, and conversion improvement. The ideal candidate brings strong business acumen, deep performance marketing expertise, and the ability to partner across teams to deliver measurable results.Responsibilities:• Shape and lead a multi-channel digital marketing roadmap that supports revenue growth, pipeline development, and brand visibility goals.• Direct large-scale paid media investments, balancing budget allocation, forecasting, and ongoing optimization to improve marketing return.• Use performance data and attribution insights to refine acquisition strategies, increase lead quality, and improve conversion outcomes across campaigns.• Build and manage relationships with leading media and publishing partners to expand reach through sponsored content, native placements, and audience development programs.• Guide search engine optimization efforts, including technical improvements, keyword planning, and content enhancement to strengthen organic traffic performance.• Partner with creative, content, web, sales, and executive stakeholders to deliver digital experiences that increase engagement and support business objectives.• Oversee landing page strategy, website updates, and conversion rate initiatives to create a more effective path from interest to lead.• Evaluate campaign effectiveness through tools such as Google Analytics and advertising platforms, translating insights into actionable recommendations for growth.• Establish clear performance indicators, growth projections, and reporting frameworks that inform leadership decisions and support marketing accountability.