Social Media Director
Full-time
The Gemini 3 Group, Inc.
Job Summary/Purpose:
The Gemini 3 Group is seeking for a detail-oriented Social Media Director to provide organizational and operational support to Commander, Naval Surface Forces, U.S. Pacific Fleet located in San Diego, CA. Essential Responsibilities/Functions:
The Gemini 3 Group is seeking for a detail-oriented Social Media Director to provide organizational and operational support to Commander, Naval Surface Forces, U.S. Pacific Fleet located in San Diego, CA. Essential Responsibilities/Functions:
- Strategic Communication & Brand Architecture
- Force-Wide Strategy: Architect, implement, and manage the comprehensive social media strategy for all CNSP communication plans, ensuring alignment with U.S. Pacific Fleet, Navy-wide, and national strategic objectives.
- Value Proposition: Conceptually design and execute campaigns that clearly communicate the operational readiness, lethality, and strategic value proposition of the Surface Force to global audiences.
- Visual & Editorial Excellence: Translate complex, approved public affairs narratives into highly polished, visually appealing electronic media. Utilize professional layout techniques, infographics, vector-based photo illustrations, and high-impact typography to maximize audience engagement.
- Editorial Quality Control & Compliance Support: Perform rigorous quality control, proofreading, copyediting, and fact-checking on all draft content to ensure typographical accuracy and alignment with Navy style guides and operational security (OPSEC) parameters. Package and present all final drafts to the PAO for final review, approval, and official release authority.
- Force-Wide Advisory, Training, & Technical Support
- Executive Advisor: Support the PAO by delivering high-visibility briefings on social media strategy, policy, and digital safety to Prospective Commanding Officers (PCOs), Prospective Executive Officers (PXOs), and Command Master Chiefs (CMCs).
- Subject Matter Expert (SME) Representation: Represent the CNSP PAO at Fleet Public Affairs Centers (FLTPACENs) as the primary, authoritative SME for social media operations and emerging platform trends.
- SME Guidance & Technical Support: Serve as the technical and policy help desk for both ashore and afloat commands. Provide expert guidance to Unit Public Affairs Representatives (UPARs) on setting up official channels, obtaining platform verification, and recovering compromised, locked, or deactivated unit accounts.
- Training & Instruction: Develop and deliver curriculum-based social media training programs, best practices, and standard operating procedures (SOPs) for UPARs and command leadership teams.
- Content Capture & Analytical Optimization
- Field Content Gathering: Utilize professional mobile and studio content-gathering techniques, including specialized lighting, composition, and audio capture, to generate organic "on-the-deckplates" and shipboard multimedia.
- Cross-Functional Collaboration: Partner dynamically with the web team, Navy Mass Communication Specialists (MCs), and Public Affairs Officers (PAOs) to synchronize digital campaigns and ensure unified messaging across all platforms.
- Advanced Analytics & Performance Metrics: Monitor, analyze, and report on the performance of CNSP social media channels. Utilize native and third-party analytic tools to track key performance indicators (KPIs), audience demographics, and sentiment, translating data into actionable communication strategies.
- Must be highly organized, capable of managing multiple high-priority digital campaigns simultaneously and meeting rapid-turn deadlines in a 24/7 news cycle.
- Must be willing to travel occasionally (CONUS/OCONUS) to support CNSP operational and training taskings.
- Active Secret Clearance
- Bachelor’s degree (preferably in Communications, Marketing, Public Relations, or a highly related field) OR equivalent four (4) years of relevant professional experience is required.
- At least five (5) years of progressive professional experience in enterprise-level social media management, brand strategy, or military public affairs (specifically U.S. Navy) is highly preferred.
Vacancy posted 12 hours ago
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