Digital Marketing Manager

Digital Marketing Manager Optimum Human + Southwest Women's Oncology | Albuquerque, New Mexico Why This Role Matters Every patient and client who finds us online, books an appointment, reads a review, or opens an email is touching the digital experience this role owns. Who We Are Southwest Women's Oncology (SWWO) is New Mexico's leading gynecologic oncology practice, delivering advanced cancer care with skill, courage, and compassion. Optimum Human and Optimum Infusion extend that mission into performance medicine, infusion services, longevity, recovery, hormone optimization, medical weight loss, peptide therapies, hyperbaric medicine, aesthetics, and human performance. Together, we operate as a single integrated platform committed to one mission: to deliver new possibilities in medical care, human performance, and health by uniting passion, knowledge, and precision into something greater than the sum of its parts. What You'll Own Paid Media Buy, place, and optimize campaigns directly across Google Ads/SEM, Meta, Instagram, LinkedIn, TikTok, display, and programmatic. Own performance accountability across all paid channels that support execution; you own the strategy. Digital Strategy & CRO Drive multi-entity digital strategy across all seven brands. Design and execute A/B tests across landing pages, ads, and email. Own conversion rate optimization—identifying friction, forming hypotheses, implementing improvements. GHL & Email Lead GHL campaign strategy-audience segmentation, funnel architecture, automation, and performance optimization. Own email campaign strategy including audience logic, segmentation, cadence, and content direction across all entities. Analytics & Reporting Own GA4 implementation and reporting across all entities. Synthesize GA4 and GHL data into a monthly executive performance report. Present findings to leadership with analytical precision. Reputation Management Own reputation strategy across all entities—Birdeye, Podium, and comparable platforms. Build review acquisition programs. Monitor sentiment and elevate risks to leadership. What Success Looks Like First 90 Days Digital audit complete across all seven entities; first executive report delivered. Paid media accounts reviewed and actively optimized. GA4 and GHL reporting pipeline established. First 6 Months Measurable improvements in paid efficiency, conversion rates, and email performance. Monthly reporting cadence valued by leadership. First Year Recognized as the digital performance authority across the Optimum platform. Consistently embodying the Optimum Standard. Who Thrives Here We want people who bring relentless positivity, a hunger to learn, and the drive to elevate everyone around them. You will likely thrive if: You take ownership rather than waiting for direction. You believe details matter. You enjoy solving problems and seek continuous improvement. You care deeply about patients and their families. You value teamwork and accountability equally. You're coachable, curious, and committed to mastery. What You Bring Required 4–6 years of digital marketing experience with demonstrated multi-channel ownership. Hands‑on paid media required—Google Ads/SEM, paid social, display, and programmatic. Must be comfortable buying and placing campaigns directly. GoHighLevel (GHL) proficiency—campaign management, analytics, segmentation, and automation. Google Analytics 4 proficiency—tracking, reporting, goal setup, and data interpretation. Email and automation platform expertise including audience logic and segmentation. Reputation management platform experience (Birdeye, Podium, or similar). Data‑driven; able to synthesize analytics and present to leadership confidently. AI tools proficiency for campaign research, brief writing, and reporting. Preferred Healthcare marketing experience. Agency relationship management experience. CRO methodology and A/B testing framework experience. Compensation & Benefits Competitive salary Health benefits 401(k) Paid time off Professional development and continuing education support Opportunity to grow within the Optimum Platform This is a full-time, on-site position at our Albuquerque, New Mexico office. #J-18808-Ljbffr Southwest Women's Oncology Inc