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Associate Director, Patient & Advanced Practice Provider (APP) Marketing

$177.5k - $251.5k

Exelixis Inc

Exelixis seeks a marketing director to develop and execute patient and advanced practice provider strategies across its TKI oncology franchise. The role requires coordinating cross-functional initiatives, managing agencies and budgets, and ensuring alignment with brand strategy.

Responsibilities

  • Lead patient, APP, and nurse marketing initiatives across TKI franchise with cross-functional coordination
  • Manage timelines and execution of programs; oversee RAMP approval process for marketing materials
  • Direct APP and patient agency relationships, budgets, and spending to ensure alignment with plans
  • Develop training support for sales teams on patient and APP strategies
  • Execute APP/nurse conferences and product theater events

Requirements

  • Bachelor's degree in related field plus 11 years pharmaceutical marketing experience, or Master's with 9 years experience
  • Demonstrated experience in patient marketing, advocacy relations, or digital marketing
  • Oncology marketing background strongly preferred
  • Understanding of FDA pharmaceutical promotion regulations and legal/medical review processes
  • Strong project management and agency management capabilities
  • Excellent strategic thinking, presentation, and written communication skills

Compensation: $177,500 - $251,500 base annually

Vacancy posted 21 days ago
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