Associate Director, Patient & Advanced Practice Provider (APP) Marketing
$177.5k - $251.5kExelixis Inc
Exelixis seeks a marketing director to develop and execute patient and advanced practice provider strategies across its TKI oncology franchise. The role requires coordinating cross-functional initiatives, managing agencies and budgets, and ensuring alignment with brand strategy.
Responsibilities
- Lead patient, APP, and nurse marketing initiatives across TKI franchise with cross-functional coordination
- Manage timelines and execution of programs; oversee RAMP approval process for marketing materials
- Direct APP and patient agency relationships, budgets, and spending to ensure alignment with plans
- Develop training support for sales teams on patient and APP strategies
- Execute APP/nurse conferences and product theater events
Requirements
- Bachelor's degree in related field plus 11 years pharmaceutical marketing experience, or Master's with 9 years experience
- Demonstrated experience in patient marketing, advocacy relations, or digital marketing
- Oncology marketing background strongly preferred
- Understanding of FDA pharmaceutical promotion regulations and legal/medical review processes
- Strong project management and agency management capabilities
- Excellent strategic thinking, presentation, and written communication skills
Compensation: $177,500 - $251,500 base annually
$177.5k - $251.5k
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