Senior Marketing Specialist

Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again. But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work. The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute. And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built-in gas-powered generator with an estimated 500 miles of combined range. At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion. Join us at Scout Motors and be part of shaping the future of transportation. What you’ll do The Senior Specialist, Marketing Operations is a highly analytical, execution‑focused role responsible for marketing operations, data quality, project delivery, and CRM campaign coordination. This role supports complex cross‑functional initiatives, ensures data integrity, and keeps marketing work moving forward through strong project management, tooling expertise, and reporting. This is not a strategy‑only or management role. You will do the work — deeply inside the systems — and ensure operational excellence across marketing and CRM initiatives. Become part of an iconic brand that is set to revolutionize the electric pick‑up truck & rugged SUV marketplace by achieving the following: Support the development of RFPs by gathering requirements, coordinating inputs, managing timelines, and supporting vendor evaluation and selection processes. Act as an escalation point for reservation‑holder asset issues, investigating data, content, or system root causes and coordinating resolution across teams. Own marketing and CRM reporting by building, maintaining, and validating dashboards and recurring reports in Sigma to ensure leadership and teams are working from accurate data. Maintain high standards for marketing and CRM data hygiene, including audits, cleanup, documentation, and ongoing quality checks. Manage Jira as the primary project and workflow tool for marketing operations, creating projects, managing tickets, tracking dependencies, and keeping work moving forward. Coordinate CRM campaign projects from intake through launch, organizing requirements, timelines, and handoffs while channel teams execute within the platform. Gather and organize inputs, assets, and approvals needed to support CRM initiatives, ensuring work is launch‑ready and properly documented. Partner with UX teams on CRM and lifecycle initiatives tied to research, testing, and learning objectives. Partner with Talent Community teams to support employee engagement and internal CRM‑driven communications. Partner with Community Affairs teams on CRM and marketing initiatives tied to local events and regional activities. Track marketing spend and campaign performance, ensuring visibility into pacing, outcomes, and operational efficiency. Translate data into clear summaries and insights that help stakeholders understand performance, risks, and next steps. Apply AI tools thoughtfully to speed up analysis, reporting, project intake, and documentation—while validating outputs for accuracy and quality. Keep projects organized, well‑documented, and delivered on time across multiple concurrent initiatives. Location & Travel Expectations This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role requires 4-5 days per week in the office, with regular in-person meetings and events. Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time. What you’ll bring We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast‑paced, high‑growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring: Experience Bachelor's degree in Marketing, Business Administration preferred, or a related field, or equivalent work experience. 8+ years of hands‑on marketing operations experience. Experience supporting RFP processes and vendor selection. Proven experience coordinating multi‑stakeholder CRM initiatives. Experience handling escalated customer or reservation‑holder issues related to marketing data or assets. Systems & Tools (Recent, Hands‑On Required) Advanced Jira experience, used within the last 12–18 months, including project setup, workflows, and ticket management. Hands‑on Salesforce CRM experience, supporting campaigns, coordination, and data quality (not read‑only or reporting‑only). Strong Sigma experience, including querying, validating data, and building recurring reports and dashboards. Demonstrated ownership of data hygiene and cleanup practices. Analytics & AI Practical experience using AI tools for analysis, reporting, or insight generation. Experience applying AI to operational efficiency (documentation, workflows, project intake, reporting). Ability to critically review and validate AI‑generated outputs. Ways of Working Highly organized, analytical, and detail‑driven. Comfortable managing multiple concurrent initiatives Experienced working as a senior individual contributor without direct reports. What you'll gain The benefits of joining Scout include the chance to build products and a company from the ground up. This is a chance to create something new and lasting – with an iconic brand at its foundation. In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights: Competitive insurance including: Medical, dental, vision and income protection plans 401(k) program with: An employer match and immediate vesting Generous Paid Time Off including: 20 days planned PTO, as accrued 40 hours of unplanned PTO and 14 company or floating holidays, annually Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave Pay Transparency This is a full‑time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent. Initial base salary range = $110,000.00 - $135,000.00 Internal leveling code: IC8 Notice to applicants: To be considered for career opportunities at Scout Motors, applicants must be 18 years of age or older. Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records. Residing in Los Angeles: Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance. Residing in New York City: This role is not eligible for remote work in New York City. Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. Scout Motors is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please contact View email address on click.appcast.io. #J-18808-Ljbffr