Sales Executive

Job Description

Job Description

About VMFS USA

VMFS USA is an automated retail platform. We give operators everything they need to run a vending business — machines built to our standards, VMFS Cloud software, integrated payments, AI vision, and fleet management — in one system. We operate in all 50 states and across Latin America, and everything we build is designed in Miami.

This is our new showroom. It's the first physical room a customer walks into and decides what kind of company we are. We're hiring the person who owns that room.

The Role

You are the face of VMFS on the floor and the voice of VMFS on the phone. Customers walk in curious and walk out with a plan. Emails get answered same-day, in full sentences, by a person who actually knows the product. The showroom looks like something Apple would sign off on, every day, because you keep it that way.

This is a sales role with a customer-experience mandate. You are not order-taking. You are guiding first-time operators through the biggest purchase decision of their new business — and making them feel like they made the right call.

What You'll Own

The floor

• Greet, qualify, and guide every walk-in client from first hello to signed order
• Run live machine demos — hardware, payment flow, and the VMFS Cloud dashboard
• Understand each customer's situation (first machine, fleet expansion, route buyout) and recommend the right configuration
• Close sales on-site and hand off cleanly to fulfillment and onboarding

Inbound communication

• Own the shared inbox: respond to every inbound email same business day
• Answer inbound calls, qualify the opportunity, and either close, book, or route it
• Log every conversation in HubSpot — contact, notes, next step, owner
• Follow up on every open thread until it's won, lost, or scheduled

Showroom presence and brand image

• Keep the space immaculate: machines staged, screens live, product stocked, signage current, glass clean
• Maintain merchandising and display standards so the room always reflects the brand
• Flag and fix anything that looks off before a customer sees it
• Support in-store events, walkthroughs, and content shoots at the location

Growth and customer experience

• Turn every visit into a relationship — follow up, check in post-install, ask for the referral
• Capture what customers actually ask, object to, and get confused by, and bring it back to the team
• Contribute to local visibility: neighborhood outreach, partner relationships, walk-in traffic
• Help build the playbook for how every future VMFS location runs

What We're Looking For

Required

• Fully bilingual, English and Spanish — written and spoken
• 2+ years in retail sales, showroom, hospitality, or client-facing service where you carried a number
• Clear, professional written communication — your emails should read like a person, not a template
• Comfortable on the phone with strangers, all day
• Organized enough to run an inbox, a CRM, and a floor at the same time without dropping threads
• Presentable, punctual, and reliable on-site

Nice to have

• CRM experience (HubSpot preferred)
• Background in vending, small business services, equipment sales, or B2B
• Familiarity with entrepreneurs and first-time business owners
• Basic comfort with software dashboards and payment systems

How we know you're the right fit

• You notice a fingerprint on the glass before the customer does
• You'd rather tell a customer the honest answer than the easy one
• You follow up when nobody is checking whether you followed up

We're here to build the best automated retail
Eight years of vision on fifty years of manufacturing. We build vending and automated retail systems that free people from repetitive, low-value tasks — and give them their time back.

It started with a belief
Eight years ago, we didn't start with a product. We started with a belief: that people are capable of extraordinary things, and the world gets better when they're freed from repetitive, time-consuming, low-value tasks.

Efficiency isn't just a business metric. It's a gift you give people back — their time, their energy, their attention for the things that actually matter. That belief is why VMFS USA exists, and it's behind every system we engineer.