Media Buyer

Derflan is seeking a Programmatic Media Buyer to support a high-impact consulting engagement within a global consumer technology organization. This role is responsible for driving programmatic media strategy, campaign planning, execution, optimization, and performance analysis across strategic digital marketing initiatives. You'll manage the full campaign lifecycle while partnering with internal marketing teams to execute data-driven advertising campaigns that maximize performance, optimize media investments, and deliver measurable business results. This is a highly visible role supporting a fast-paced, data-driven digital marketing organization. You'll collaborate with internal marketing stakeholders to develop media strategies, execute and optimize programmatic campaigns, manage budgets and pacing, analyze campaign performance, and provide actionable insights that improve campaign effectiveness. The ideal candidate combines hands-on programmatic media buying experience with strong analytical thinking, operational excellence, and the ability to manage multiple campaigns simultaneously within a collaborative, results-oriented environment. Role Description: Programmatic Media Buyer (Marketing Manager III) Client: Confidential (Global Consumer Technology Organization) Location: New York City, Seattle prefered Hybrid, Remote may be possible Annual Base Salary: Approximately $111,000 + Full Benefits Key Responsibilities Plan, execute, and optimize programmatic media campaigns using leading demand-side platforms (DSPs). Manage multiple concurrent advertising campaigns from campaign setup through launch, optimization, and final reporting. Manage campaign budgets and pacing to ensure optimal performance while meeting established business objectives. Monitor campaign delivery and analyze performance metrics to identify trends, optimization opportunities, and measurable business outcomes. Troubleshoot campaign delivery issues, ad serving errors, and reporting discrepancies to ensure seamless campaign execution. Optimize campaigns based on performance data, audience insights, and key performance indicators (KPIs). Partner closely with internal marketing teams to align media strategies with broader business goals and digital marketing initiatives. Coordinate cross-functional timelines and project plans to ensure campaigns launch successfully and on schedule. Develop detailed campaign performance reports and present findings, recommendations, and optimization strategies to internal stakeholders. Stay current on industry trends, emerging technologies, and evolving best practices within the programmatic advertising ecosystem. Basic Qualifications Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent professional experience. 3+ years of experience in programmatic media buying. Hands-on experience with leading DSP platforms such as The Trade Desk, DV360, MediaMath, or similar technologies. Strong analytical and problem-solving skills. Excellent communication and cross-functional collaboration abilities. Experience with campaign reporting, performance analytics, and data analysis tools. Strong understanding of real-time bidding (RTB), audience targeting, and digital ad exchanges. Ability to manage multiple campaigns and competing priorities in a fast-paced environment. Exceptional organizational skills and strong attention to detail. Solid understanding of digital marketing metrics, campaign optimization, and performance measurement. Preferred Qualifications Experience working with enterprise-scale digital advertising campaigns. Experience using additional DSP platforms within complex digital marketing environments. Strong understanding of campaign attribution, optimization strategies, and digital advertising analytics. Experience presenting campaign insights and strategic recommendations to marketing stakeholders. Experience working within large, matrixed organizations supporting multiple business initiatives. Ability to thrive in highly analytical, fast-paced environments while balancing multiple priorities. Join a highly collaborative digital marketing organization responsible for delivering enterprise-scale programmatic advertising campaigns that support strategic business initiatives across a global technology company. You’ll partner closely with internal marketing teams and cross-functional business stakeholders to execute data-driven advertising strategies while managing multiple concurrent campaigns in a fast-paced environment where operational excellence, speed, and measurable performance are critical to success. This role offers the opportunity to leverage industry-leading programmatic advertising technologies, influence campaign strategy through data-driven optimization, and directly impact digital marketing performance across a portfolio of strategic business initiatives. Why Join Us As a Derflan consultant, you’ll play a key role supporting a world-class digital marketing organization within one of the world’s leading technology companies. This opportunity offers the chance to manage enterprise-scale programmatic advertising campaigns, collaborate with high-performing marketing teams, and influence business outcomes through innovative, data-driven media strategies. Consultants who excel in this role will have the opportunity to support highly visible digital marketing initiatives while working with cutting-edge advertising technologies in a collaborative, fast-paced environment. Consultants working at least 30 hours per week receive: Two weeks paid vacation and 10 federal holidays Comprehensive medical, dental, and vision coverage 401(k) with matching contributions Home office expense reimbursement Derflan is a boutique consulting firm supporting some of the world’s most innovative organizations. We specialize in placing exceptional professionals into impactful consulting roles that drive operational excellence, business growth, and measurable results for our clients. #J-18808-Ljbffr