Marketing Insights Analyst

Job Description

Job Description

Marketing Insights Analyst

Location: Parsippany, NJ

Onsite Flexibility: Hybrid

• Position Type: Contract
• Contract Duration: 8 months
• Pay Rate: $55.00 $57.00 / Hour (USD)
• Shift / Schedule: Core business hours, 40 hours per week
• Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

The Marketing Insights Analyst Residential plays an integral role in building upon the client's leadership position in Residential roofing by establishing a clear connection to customer needs and empowering the organization to make customer-led strategic business decisions. Reporting to the Marketing Insights Manager Enterprise Solutions, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing, and Customer Experience strategy for the Residential business.

The ideal candidate is a self-starter, operates with a high sense of urgency, and has an analytical mindset while being intellectually curious as they help develop and deliver impactful insights that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be translated into actionable market research plans.

This position will be responsible for simultaneously managing, planning, executing, and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required.

• Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.
• Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
• Employs Qualitative research methodologies. This includes moderation of focus groups and in-depth interviews, as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
• Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.
• Supports in-person customer insights brainstorming, co-creation events, and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing, and Channel Marketing needs, assists the end-to-end management, execution, and delivery (from agenda, recruitment, and facilitation to insights dissemination) of impactful customer insights engagements that provide insight into challenging business questions and program/experience development opportunities.
• Supports research needs on request for Residential focused areas, including but not limited to Programs, Business Services, Events, Channels, Products and Quarry.
• Manages the Insights Knowledge Management Platform. Manages and maintains our Insights Knowledge Management platform, uploading documents, curating insights experiences, and partners with other resources to communicate/share insights assets across the organization.

• 3 5 years of related experience in marketing research, user experience research, or management consulting.
• Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
• Must have 2 3 years of Qualtrics survey programming experience, the ability to write concise survey questions, and review results to be turned into a comprehensive presentation for key stakeholders.
• Advanced experience with a broad range of Marketing Research tools/technology, including Qualtrics, Usertesting.com, and other online insights tools.
• Strong experience leveraging AI to support research operations.
• Advanced experience with Excel, PowerPoint, and Word.
• Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
• Expert facilitation/moderation skills are required.
• Strong stakeholder management and relationship-building skills.

• Marketing Research, Customer Experience or User Experience Research certifications preferred.
• Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
• Demonstrated project management skills and ability to effectively manage a large workload, with ability to manage multiple projects simultaneously.
• Advanced experience conducting analysis and sharing actionable insights.
• Experience working with and managing research service providers.

• A Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing or General Management.

• 3 5 years of related experience in marketing research, user experience research, or management consulting.
• 2 3 years of Qualtrics survey programming experience.

• Candidates must be able to work with Qualtrics independently there will be no Qualtrics training provided; candidates must be ready to contribute immediately.
• The hiring manager requests a write-up of the candidate's experience programming surveys in Qualtrics, detailing what features they used. Please include this on the candidate's submission.
• Interview process: 1st round 30-minute Google Meet; 2nd round 30-minute Google Meet.

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

This client is North America's largest roofing and waterproofing manufacturer , with over 135 years of history, more than 5,000 employees, and manufacturing and corporate operations in over 30 locations across the United States. Headquartered in New Jersey, the organization produces residential and commercial roofing products including asphalt shingles, metal roofing, roofing membranes, coating systems, and accessories that protect homes, businesses, schools, and infrastructure across the continent. Through its energy division, the company launched the world's first nailable solar roof, combining roofing and renewable energy in a product that represents the future of how buildings generate and manage power. For professionals in manufacturing, product development, sales, marketing, and operations, this organization offers the depth of a 135-year industry anchor paired with an innovation mindset actively disrupting its own category with roles spanning marketing analysts, product managers, engineers, and business strategists who collaborate across a culture built on empowerment, inclusion, and continuous development.

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada.

Job Number: 26-11661 Industry: Data & Analytics

#LI-Hybrid #gttjobs

Global Technical Talent is a subsidiary of Chenega Corporation ( with over 1.3 billion US$ in revenue and 5800 US employees. We provide Total Talent Solutions, Global staffing, SOW, RPO, Direct Sourcing, and Global Payroll with physical offices in US, Canada, and India. GTT Digital headquartered in Toronto specializes in providing high-tech digital and banking talent to some of the nation’s largest financial institutions. As a leader in the staffing industry for over 22 years, we have become one of the largest staffing firms in the New England region, working with Fortune 500 clients and cutting-edge, technology-driven recruiting infrastructure.

We are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.


There is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link:


Awards

SIA’s Fastest Growing Staffing Firm: 2023 and 2015
SIA’s Best Staffing Firm to Work for: 2019 -2023
Inc 5000 Fastest Growing Private Company: 2023, 2022, 2016, 2015
Randstad Preferred Supplier: 2020 - 2023
TechServe Alliance Excellence Award. 2019
NH Business Magazines Fast 5 fastest growing companies
Ernst & Young Entrepreneur of the Year Finalist: 2015

Company Description

Global Technical Talent is a subsidiary of Chenega Corporation ( with over 1.3 billion US$ in revenue and 5800 US employees. We provide Total Talent Solutions, Global staffing, SOW, RPO, Direct Sourcing, and Global Payroll with physical offices in US, Canada, and India. GTT Digital headquartered in Toronto specializes in providing high-tech digital and banking talent to some of the nation’s largest financial institutions. As a leader in the staffing industry for over 22 years, we have become one of the largest staffing firms in the New England region, working with Fortune 500 clients and cutting-edge, technology-driven recruiting infrastructure.\r\n\r\nWe are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.\r\n \r\nThere is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link: \r\n \r\nAwards\r\n\r\nSIA’s Fastest Growing Staffing Firm: 2023 and 2015\r\nSIA’s Best Staffing Firm to Work for: 2019 -2023\r\nInc 5000 Fastest Growing Private Company: 2023, 2022, 2016, 2015\r\nRandstad Preferred Supplier: 2020 - 2023\r\nTechServe Alliance Excellence Award. 2019\r\nNH Business Magazines Fast 5 fastest growing companies\r\nErnst & Young Entrepreneur of the Year Finalist: 2015