Admissions & Strategic Promotion Manager

Admissions & Strategic Manager 

The Admissions & Strategic Promotion Manager is the primary driver of school growth and enrollment success.
This is a high-impact, results-oriented role combining direct sales—navigating prospective families through the sales journey to exceed enrollment targets— with strategic digital promotion via high-energy marketing and social media campaigns.

1. Direct Promotion & Admissions 

• Lead Management: Qualify and follow up on all website inquiries, managing the pipeline from initial contact to confirmed enrollment.

• On-Site Engagement: Coordinate and lead school tours, Virtual Info Sessions, and Admissions meetings.

• Events: Plan and execute major recruitment events, including Open Houses (logistics, reminder calls, program planning, and team briefing).

• Family Retention: Collaborate with the Head of School to monitor returning families and implement initiatives to increase school attractiveness.

2. Marketing & Strategic Promotion

• Content & Branding: Centralize the collection of photo/video content; create promotional materials (brochures, flyers, banners) and ensure consistent brand messaging across all platforms.

• Digital Ecosystem: Manage website updates, SEO strategy, and CRM integration, using Google Analytics to track and optimize performance.

• Lead Nurturing: Design automated email "drip" campaigns and newsletters to engage prospective and returning families.

• Event Leadership: Organize and lead promotional events and Open Houses to drive recruitment and community awareness.

• Social Media: Oversee all social media platforms to increase brand awareness and community engagement.

3. Data, Reporting & Back-Office

• Enrollment Tracking: Maintain the "Masterfile" and admissions folders; ensure all required documentation is collected and organized.

• Systems Management: Manage the admissions through FACTS (application/enrollment packets) and Calendly for scheduling.

• Reporting: Present weekly dashboards (trends, and enrollment numbers) to management and the Board.

• Financial Aid Coordination: Synchronize with the finance department to ensure enrollment decisions align with financial aid allocations.

Required Qualifications

• Sales & Lead Conversion Expertise

• Creativity

• Analytical Mindset

• Digital Expertise

• Flexibility & Adaptability

• Communication & Soft Skills

• Languages: Fluent English is required; French is a significant advantage.