Senior Channel Marketing Specialist - Retirement (Hybrid)

Job Description Summary Execute cross‑functional marketing campaigns to support the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, and retirement. Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship or otherwise serving as an employer of record for immigration employment purposes. Responsibilities Manage digital and promotional activities related to strategy, execution, and reporting. Execute campaigns to drive growth strategies for assigned products and channels. Partner with Sales, Marketing, and Product to define goals, develop strategies, review assets, and ensure final deliverables meet objectives. Perform campaign analytics reporting and review; help create plans based on learnings and translate them into actionable plans; evaluate program effectiveness using qualitative and quantitative methods. Report on productivity, priorities, issues, and opportunities for improvement. Ensure adherence to established processes and workflows related to end‑to‑end campaign strategy, creative execution, optimizing for performance, and troubleshooting; identify and recommend new processes and workflows as needed. Collaborate with cross‑functional leaders to ensure delivery of superior customer service and operational excellence. Serve as an internal escalation point for campaign‑related issues. Qualifications Bachelor’s degree in marketing, business, communications, or equivalent experience. Five years of experience in marketing communications, digital marketing, or project management. Experience developing and executing digital campaigns, marketing programs, and complex projects. Thorough understanding of traditional and digital platforms. Technical acumen to design campaigns that optimize the use of marketing platforms. Creative thinker. Excellent communication and relationship‑building skills. Organizational skills and the ability to manage multiple projects in a fast‑paced environment. Preferred Qualifications Experience with change management. Familiarity with content management, workflow, and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, and Workfront. Financial services industry experience, especially related to investment products and concepts. Working Conditions Hybrid office environment: 3 days in office (Cedar Rapids/Denver). Compensation Salary range: $80,000 – $95,000 annually. Actual starting pay is determined by qualifications, experience, geography, work location designation, and operational needs. Eligible for an annual bonus based on the Company Bonus Plan/Individual Performance at the company’s discretion. Benefits Competitive pay and annual bonus. Pension plan. 401(k) match. Employee Stock Purchase Plan. Tuition reimbursement. Disability insurance. Medical, dental, and vision insurance. Employee discounts. Career training and development opportunities. Paid time off starting at 160 hours annually for employees in their first year. Ten paid holidays per year. Wellness program (holistic wellness, coaching, reward dollars). Parental leave: 15 days paid. Adoption assistance. Employee Assistance Program. Back‑up care program. PTO for volunteer hours. Employee matching gifts program. Employee resource groups. Inclusion and diversity programs. Employee recognition program. Referral bonus program. #J-18808-Ljbffr Transamerica